Volvo Cars has set an ambitious goal – selling one million “electrified cars” by 2025.
That goal, says the automaker, will be carried out by launching at least two hybrid versions of every model, along with its first all-electric model in 2019. This is to add to a cumulative one-million total by 2025.
In the U.S. market, Volvo at the present time is only offering the XC90 Plug In, a plug-in hybrid electric vehicle.
But while million plug-in cars goals – such as by President Obama early this decade for 2015 – have been announced, and not met before, Volvo acknowledges it is a stretch.
“It is a deliberately ambitious target,” said Håkan Samuelsson, president and chief executive. “It is going to be a challenge, but Volvo wants to be at the forefront of this shift to electrification.”
Volvo Cars says that it has been readying itself for the emergence of these vehicles over the past five years. It has developed two all new vehicle architectures for larger and smaller cars – Scalable Product Architecture (SPA) and Compact Modular Architecture (CMA) – that can incorporate hybrid electric vehicle, plug-in hybrid electric vehicle, or battery electric vehicle technologies.
Volvo’s larger 90 series and 60 series cars are to be built on SPA, and the automaker will soon launch a global range of smaller 40 series cars on CMA. All of these cars will have electrified versions.
The electrified vehicle pledge is part of a larger corporate sustainability strategy outlined in its Volvo Cars Sustainability Report 2015. Volvo says that its one of several new commitments that place sustainability at the center of its future business operations.