Volvo Performance Brand to Build Sporty EV

Like many brands, Volvo has a performance sub brand – theirs is called Polestar.

A report in Auto Express suggests that Volvo and its parent company, Chinese automaker Geely, are looking to expand the Polestar offerings, and that expansion will include a line of performance-oriented EVs.

SEE ALSO: Polestar Performance Hybrids Planned by Volvo

This is happening as Geely also looks to rival both the VW Group’s portfolio of brands and Daimler’s AMG performance sub brand.

To that end, Geely sees Volvo as its luxury brand, and its new LYNX & CO brand is aimed at the mainstream in most of the global market. Geely will continue to peddle its own brand in its home country of China, while Polestar will be the performance group.

SEE ALSO: Volvo Buys Polestar With Plans To Build High Performance Plug-Ins

Like AMG, Polestar will produce both bespoke cars and modified versions of existing vehicles.

Geely also has purchased the London Taxi Company and is talking to niche sports-car maker Lotus about taking a majority stake.

Auto Express reports that the first hopped-up EV to bear the Polestar brand will share Volvo’s Scalable Product Architecture platform with the XC60, XC90, V90 and S90 models currently on sale, and it will appear sometime this year. Beyond that, few details are known.

Polestar will remain the spearhead for Volvo’s motorsports efforts, which means there may be more rumors of the company getting involved in Formula E. Polestar’s headquarters will not move.

AutoExpress


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