Volkswagen, along with other European auto companies, has long proclaimed diesels as a better green strategy than hybridization. True, diesels are efficient and practical, but in the U.S., they have a reputation of being noisy and smelly. VW has worked hard to overcome that image with cars like the Jetta TDI but now are apparently changing direction.
After years of arguing that clean diesel is a better efficiency strategy compared to hybrids, Volkswagen is switching gears. In a statement issued on the eve of the 2010 Geneva Motor Show, Martin Winterkorn, VW chairman of the board, said, "We will take the hybrid out of its niche status with our high-volume models. In the future, the heart of the brand will also beat with electricity." A hybrid version of the Jetta will be offered in the US in 2012.
