On January 12, 2009, Toyota unveiled the 2010 Toyota Prius to journalists at the Detroit Auto Show. That night, Toyota threw a party for 50 of the world’s biggest Prius fans, who took their first look at the third-generation 2010 Toyota Prius.
The Prius fans literally threw themselves at the vehicle, testing each feature, crawling underneath, and heaping praise on the new design. The event provided the first chance to check out the 2010 Toyota Prius’s new driver features, including the moonroof with solar panels, “EV” and “Eco” buttons, and improved ergonomics.
Consumer research shows that Prius drivers are among the most loyal car owners in the auto market. Customer satisfaction and “intent to buy” ranks in the high 90 percent range, and nearly one in three Prius owners buys another Prius.
Hybrid critics cast doubt on the off-the-charts satisfaction levels—for a vehicle that some view as unattractive—describing the devotion to the quintessential green car as vanity and smugness.