UK Video Ad Shows ‘Simple But Advanced’ Features of Kia Optima Plug-In Hybrid

More details are coming out on the launch of the plug-in hybrid Kia Optima through a video ad.

Kia is rolling out the 2017 Optima Plug-In Hybrid in the U.K., where pricing starts at 31,495 pounds ($41,659) after a 2,500 pound rebate.

The UK video ad displays the “simple but advanced plug-in hybrid.” A British man scans the horizon in his business attire, holding his cup of tea while his home charger gets the battery filled up.

“It’s fuel efficient, low on emissions, and just as easy to use as regular car,” the ad says, which you can view below.

Kia emphasizes that the Optima Plug-in Hybrid offers battery range up to 54 km (33 miles); that’s using NEDC scale, which would be 27 miles in the U.S. under the EPA methodology.

Kia also promotes another selling point in the ad: a seven-year warranty on the car and batteries.

Parent company Hyundai has been offering the Sonata (i40) PHEV in the U.S. for  $35,435 (and $30,516 after the federal tax credit). The plug-in hybrid Sonata been on sale since November 2015.

Sales are expected to begin later this year in both Europe and the US during the fourth quarter for the Optima Plug-in Hybrid.

A few notable specs: it can go 0-60 mph in 9.1 seconds; it runs off a 50 kW electric motor and 2.0-liter, four-cylinder GDI (Gasoline Direct Injection) engine; it has a six-speed automatic transmission; and an estimated 600 miles of total driving range.

Inside EVs