DJ David Guetta will be inspiring UK dancers to generate enough positive energy to power Renault’s electric Twizy at a special Covent Garden event this weekend.
David Guetta’s tunes will light up a sustainable dance floor where Britain’s Got Talent stars Twist and Pulse will perform their unique genre of street-dance, known as Streetomedy.
Notting Hill DJ, Norman Jay MBE, is also set to perform at a buzzing VIP cocktail party on Saturday evening.
The three-day event from July 6 to 8 at the iconic London location is one of the key dates on the “Renault Z.E. Test Drive Tour 2012” specifically designed to promote awareness of the various benefits of electric motoring.
The key aims of the grueling schedule will be to leave visitors “educated, motivated and enthusiastic” towards the French brand’s 100 percent electric vehicle range – especially Twizy, which is designed for city motoring and congestion charge exempt.
Commenting on Renault’s latest marketing initiative and the main Covent Garden event, Andy Heiron, UK Head of Electric Vehicles Programme, said: “Our current three-model electric range has already been attracting a lot of interest, especially the unique Twizy. The Covent Garden event will be the biggest on the tour and is the perfect location for Twizy to take center stage, and the dancing will be fantastic.”
“But the proof is in the pudding. We’re confident that after experiencing the refined and responsive driving experience of a purely electric vehicle, combined with the financial and environmental benefits of switching to an electric vehicle, potential buyers will be smitten.”
The Covent Garden event on the ‘Renault. Z.E. Tour’ will last three days, Friday, Saturday and Sunday, and is held within close proximity to Renault Z.E. dealer Renault London West in Western Avenue.
At the heart of the event will be a central purpose-built geodesic dome alongside a sustainable interactive dance floor that measures the energy taken from every footstep and uses the power generated to charge a static Twizy! The dome will be the welcome point for all visitors who engage in the activities, including the Twizy demonstrations, super-charged dancing and on-road test-drives.
Within the dome, touch screen pods will provide visitors with information relating to battery range, charging times, pricing , the latest Plugged-in Places infrastructure and Renault’s preferred electric vehicle partner, British Gas and the firm’s charging solutions for homes and businesses.