One out of every eight American carbuyers opted for a full-sized pickup last year, but as fuel costs rise and CAFE standards tighten, this segment will shrink unless the pickup evolves. That means hybrid pickup trucks are on the way.
Toyota will show two small vehicles, the Urban Cruiser and the A-Bat, at the Geneva Motor Show next week, both of which are viable offerings for the U.S. market. Adding small and efficient vehicles could help Toyota move in the direction of meeting new higher fuel efficiency standards.
