Toyota Will Double Hybrid Production to 1 Million by 2011

Toyota’s new higher levels of hybrid production will include hybrid minivans and subcompacts.

It took 10 years for Toyota to sell its first 1 million hybrids globally. It reached that milestone in June 2007, one decade after it began selling the first-generation Toyota Prius in Japan. The company now says it will achieve its long-standing goal of 1 million annual global hybrid sales by 2011.

The Nikkei reported today that Toyota plans to double its global production of hybrids vehicles from the 2009 level by next year. According to the Japanese newspaper, the automaker recently notified parts suppliers that it intends to roll out about 800,000 hybrids domestically in 2010, rising to 900,000 in 2011 and roughly 1.1 million in 2012. When domestic production combines with Toyota hybrids assembled at four overseas sites, the volume will exceed 1 million in 2011.

Speaking last week in Detroit, Toyota president and CEO Yoshi Inaba said Toyota is reviving plans to produce the Prius hybrid at its idle factory in Blue Springs, Miss. Inaba did not specify the timing, only saying that it will happen “when the [economic] recovery hits full stride.” Toyota expects US car sales to rise 10 percent this year to about 11.4 million vehicles. Toyota currently makes the Camry Hybrid in the United States, at its Georgetown, Ky. plant.

Honda, the second largest global hybrid producer, made less than 150,000 hybrids in 2009.

Toyota currently sells more than 10 hybrids, including dedicated models such as the Prius and Lexus HS 250h—as well as the Toyota Sai, a sister model to the HS 250h only sold in Japan. Toyota plans to boost production of these existing vehicles in addition to launching new hybrid minivans, subcompacts and luxury cars, according to the report.

Toyota unveiled the FT-CH concept hybrid last week at the Detroit auto show. It’s one of about 10 new hybrid models expected from Toyota in the next few years. The FT-CH hybrid, which could become the company’s most affordable and highest mpg car so far, will carry the Prius name. No details are available yet on the Toyota hybrid minivan.

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  • ex-EV1 driver

    Hey, now there’s a novel way to get more hybrids on the road – make more of them. Now why didn’t anybody else think of this? I mean, look at the dealer lots, there are always hundreds of non-hybrids sitting around, waiting to be sold. The hybrids get bought nearly as soon as they arrive, without costly incentives yet they only make a few hybrids at all and then, in very few body styles.

  • DownUnder

    I guess because the profit margin is not as big as for conventional cars.

  • Anon Imus

    The profit margin on hybrids is razor thin, but selling no cars must be thinner still. Toyota understands that mass producing hybrids will bring the cost down, albeit slowly, and eventually lead them back to better margins. Mass production by battery manufacturers should hopefully lead to much-needed innovation.

  • Salt Lake Used Cars

    If cars start consuming less fuel this will decrease gas tax funding for roads…Hybrids might be good for the planet, but not streets!

  • DownUnder


    Toyota already sells more hybrids than any other makes. . .

  • Shines

    Salt Lake Used Cars – that seems like very short sighted reasoning. If Road funding were to become a problem a tax increase would rectify it. Sure nobody likes to hear tax increase, but the tax increase would not only fund road improvements, it might make the hybrids a better value so more folks would buy these more efficient vehicles. This hopefully would lead to less dependency on foreign oil and be even better for the planet.
    Let’s not forget that Ford is planning on making more hybrids as well.
    And if folks go to EVs then the taxes will have to be collected like they are for big rigs – vehicle excise taxes based on vehicle weight and miles driven.

  • Lost Prius to wife

    Shines, I think you are right. It would be best for the people that use the products, e.g. the roads and highways, to be the people that pay for them and their upkeep. Life is really not a free ride; someone has to pay the piper.

    And the fact that the Ford Fusion was picked 2010 Car of the Year I do not believe was a fluke. It is only a matter of time before all the other car manufactures play catchup to Toyota, Ford, Honda, Tesla, and others at the forefront.

  • ericbecky

    I think you are on the right track as far as how the roads should be paid for. I was on a committee once that was trying to come up with different ideas for addressing the decreasing road tax issue as it relates to hybrids and high fuel efficiency vehicles.

    The committee focused only on taxing based on miles driven. They didn’t seem to take into account that my 2,000 pound Honda Insight should not be taxed the same as a 6,000 pound SUV.

    Eric Powers Moderator
    Green Drive Expo Organizer (See you there!)

  • Prius with a Gun Rack

    We should definitely increase the gas tax, but we must lower the income tax to make up for it. Don’t let politicians use concern for the environment (or dependence on hostile foreign oil-exporters) as an excuse to raise our total tax burden even higher.

    Basic economics and experience show that when you tax something, you tend to get less of it. We should be taxing undesireable things like pollution (consumption of fossil fuels) more heavily. Conversely, we should lower the tax on desireable things such as employment (the payroll tax / FICA), risk-taking and entrepreneurship (capital gains), and investment (dividends and capital gains).

  • veek

    Our government bureaucrats can dream about tax enhancements and electric grid plans and other grandiosely arrogant schemes, but . . .

    manufacturers like Toyota, Ford, and Honda are actually rolling up their sleeves and doing something tangible and beneficial right now. Good work!

  • Anonymous

    To a degree, the nature of consumer based economics does not typically favor conservation products such as EV or hybrids. It is almost a paradoxical relationship here.

    With fuel becoming less important in the funding equation, perhaps it may make more sense to start taxing base on actual vehicle mileage driven and types of vehicle as others have suggested (since traditional tools such as tolls are unpopular).

  • Scott Z

    I have said for years the taxes on homes should be lowered and taxes on gas raised. Also states should make their car registration fees based on curb weight and MPG estimates per model. A light fuel efficient car like a Honda Fit or Toyota Prius would then be much more affordable compared to a Honda Pilot or Toyota Forerunner. That would really help bring home the true cost of car ownership.

  • ex-EV1 driver

    I’m with Prius with a Gun Rack here. We should tax the energy consumed by the vehicle. The damage to roads is proportional to the impact on them which is highly correlated to the energy used to move the vehicle. The tax to maintain the roads should then be on the energy consumed. Lets keep the taxes correlated with the costs.
    Taxing a vehicle’s weight or gas mileage in its purchase does not make sense since it could be purchased for a specific purpose but might not actually be driven many miles, such as for hauling big loads infrequently. That would be punishing it for the potential to do damage, not for actually doing damage.
    As EVs come on the road, we can simply do a translation from gas consumption to electricity consumption for charging a vehicle. It would simply require another meter on a home charger, just like the one at the electric service panel.

  • veek

    Taxes have worked out to be a major disincentive to purchasing a new vehicle. If we buy a new vehicle we pay the state and local governments 7.5%, and then for three years we pay as much in increased vehicle registration taxes as we would save in gas if we bought a hybrid.
    Then, add in the non-tax costs like increased insurance costs for several years and many thousands in extra depreciation, and you have powerful disincentives to buy new, to help manufacturers pay for new development, and to help the environment.
    If we want to get older or inefficient cars off the road, they should actually be taxed more than new ones (Japan and Germany once effectively had such a system, although I am not sure if they still do).
    Taxes are unpopular but if we are keep demanding more government services we are going to have to pay for them somehow, ethically and realistically.

  • DownUnder

    “. . . launching new hybrid minivans, subcompacts and luxury cars”

    How about a station wagon? That’s what I really need.

  • Casey Verdant

    Toyota’s unbelievable hybrid sales should inspire auto manufacturers. By producing more than 1 million hybrids a year by 2012 means Toyota has confidence that the green car market will continue to grow and expand from minis to trucks and vans.

    If you are interested in alternative energies or green cars, check out: It has the largest b2b green directory on the web, and lots of sustainability white papers on fuel efficiency, hybrids, and clean cars.

  • owlafaye

    The GM Volt is already far behind the technology that will be available at the time of its first sale to the general public. I don’t think the public or practicality is going to take to what is essentially a 1926 Owens Magnetic auto. Reliability down the road is problematic. Cost is ridiculous. GM is headed for another bankruptcy…they just don’t “get it”.

  • Robert Champoo

    Toyota is making every effort to minimize any long-term impact on the availability of the Prius, despite halting production at all 18 factories which assemble Toyota and Lexus vehicles – a move that is expected to result in the loss of production of at least 140,000 vehicles.
    Tractor Hire Cambridgeshire

  • tapra1

    rising to 900,000 in 2011 and roughly 1.1 million in 2012. When domestic production combines with Toyota hybrids assembled at four overseas sites, the volume will exceed 1 million in 2011.Tech Follow