Toyota to Present The Third Generation Century at the Tokyo Motor Show

The revered Toyota Century limousine, a symbol of Japanese aristocracy and sophistication, is now showing up in hybrid form at the 45th annual Tokyo Motor Show.

In an ode to high-quality monozukuri (all-encompassing manufacturing), a popular Toyota term, the latest iteration of the Century will see many changes over its predecessor. Among them is a Rolls-Royce-inspired, longer body at 17.5 feet long and six feet wide, missing the Mercedes-Benz S-Class by 6 inches. The Century’s exterior features a conservative rear pillar and longer wheelbase for ease of access. Rounding out its exterior are three projector headlamps that accentuate the rear, a projector of coolness with simplistic undertones.

The 3rd generation Century also features a direct injection 5.0-liter V8 engine with a two-stage electric motor. Driving range details remain under wraps. Its inside upholstery is made out of 100% wool with LCD panels embedded in the armrests. Toyota’s safety suite, Safety Sense, comes with pre-crash auto-braking, traffic alerts, and blind spot monitoring.

The third generation Century marks more than 60 years of royal heritage with its status as the official car of the Japanese emperor in the 1970’s, as well as famous dignitaries, government heads, and aristocrats. Launched in 1967 and last redesigned in 1997, the Century badge has mostly remained in Japan. It will go on sale in Japan-only in mid-2018.

Pricing is unknown, although the 2nd generation should provide a clue with its $130,000 retail price.

Look for the third generation Toyota Century at the Tokyo Motor Show taking place from Oct. 25 through Nov. 5.


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