Toyota's Somersaulting Clouds

April 30, 2007: Source – Automtove News


Toyota is either a visionary car company, or the emergence of the company as the largest automaker in the world has gone to their head. Take comments from Yasuhiko Ichihashi, Toyota executive vice president of Toyota Motor Engineering & Manufacturing North America, delivered at the recent Society of Automotive Engineers 2007 World Congress. As reported by Automotive News, Ichihashi gave human-like qualities to hybrid technology.

Today’s engineers are diligently working with a variety of fuel and technical innovations. But I believe hybrid technology will continue to evolve as a core technology. This will serve to create the ultimate car that is kind to us.

According to Ichihashi, cars will not only be “kind to us,” they will take on qualities of flying carpets, magic brooms, and somersaulting clouds.

What is an ideal vehicle? It takes you wherever you want to go. It is also fully automated and moves according to the driver’s thoughts. In addition, it has great safety features which avoid collisions.

Ichihashi said real-world cars need to be brought closer to the dream-world ideal—not actually driven by magic clouds, but “new electronic and engineering interaction that could make future vehicles come close to magic-like performance.”

Other automakers pay lip service but give little real credence to new technologies, and yield products rooted in a mythical high-horsepower past—while Toyota invests in hybrid technology and delivers vehicles guided by aspirations to new realms of the imagination.


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  • Ing. Javier Romo

    Very much interested in this type of tecnology. I am wondering what application it could have in my country Ecuador South America

  • Steve C

    Toyota is a forward thinking and long term thinking company. I bought my 1st Toyota in 2000 and they will always be my 1st choice when I want to buy a vehicle. I recently bought a 2007 Highlander Hybrid and am very happy with it. I wish Toyota well. They are doing a great job.

  • Shelby McCarthy

    I LOVE IT!

  • RichardT

    Imagination is the heart of creativity. Yes, Ichihashi sounds silly, but as the old saying goes…”it’s better to shoot for the stars and miss than to shoot for s@*t and hit.” So far, Toyota’s ‘misses’ are pretty darn good. I don’t doubt that the technology will continue to improve, and not one minute too soon.

  • sean

    I love Toyota because of it’s long term vision, taking care of environment and other things.
    Oil is a limited resource and will run out some day.

  • Apollo 2007 The Great

    Toyota Camry Hybrid is number #1 with all my Dogfriends. I can lay on the dash or the back of the window and work on my tan. When I have an accident, The seats wipe up really easy and the car smells wonderful, like field of flowers. My dog Licks me and french kisses me everytime I’m in my Camry Hybrid.

    A wonderful Car!!!

  • Jeff

    Looks like Toyota is starting to work even harder at moving the Prius. They have dropped their pricing by ~$1,000 and you can now configure and order your car more easily. Too bad I had to go with whatever the local dealer had on the lot when I bought 2 months ago. I love the car though. You Go Toyota!

  • John Grabber

    What a company,what a vehicle!
    The future is here and it is called TOYOTA. Love my Prius!
    I would have strongly considered buying the GM Volt as I told GM several months ago. Somebody give GM the phone number for Energy Conversion Devices. The technologies are here and ready for application.
    Nickel Metal Hydride batteries are working in thousands of Hybrids and will continue to work. They are also the only battery that can safely be disposed of at the local landfill and can also be re-cycled for the valuable rare earth element metals. No car company is going to risk selling Lithium batteries with the risk of thermal runaway or them starting on fire in landfills 10,20,30 years from now!!!