Toyota Renews IAAF World Championships Sponsorship

Toyota is famous for its involvement in global motorsports, but did you know it’s a major supporter of athletics, too?

This revelation was presented considering that this week Toyota renewed its sponsorship of the IAAF World Championships, extending a relationship that’s been in place since 2003. IAAF stands for International Association of Athletics Federations.

The promoters say the new deal will run through to August 2017 when the championships will head to London for the first time, taking place in the Olympic Stadium.

Toyota will also be an official partner at the events in Moscow in 2013 and in Beijing in 2015.

The IAAF has a strong green agenda and Toyota supports its environmental ambitions by supplying around 200 low emissions full hybrid vehicles for athletes and officials, including the lead time car at the head of the marathons.

All women athletes carry Toyota branding on their competition bibs, and have the extra incentive of a big cash prize funded by Toyota if any of them break a world record in the course of the games.

The IAAF World Championships were first held in Helsinki, Finland, in 1983. The IAAF World Championships in Moscow in 2013 will be the 14th edition.