Toyota Prius Will Return to Full Production in September

In June, sales of the Toyota Prius fell by nearly two-thirds compared to last year’s numbers, at a time when Toyota should have been reaping the rewards of having the world’s most popular and iconic fuel-sipper. With gas prices high and the average price of used a Prius up more than 25 percent, the demand has clearly been there. There just aren’t enough cars to go around.

The aftermath of this year’s Japanese earthquake has kept supplies of the Prius and other hybrids limited—much as insufficient production capacity had kept them limited during the height of the last gas spike in 2008.

Now Toyota says that its recovery is moving along ahead of schedule, and that the Prius will be back to full production this September. Dealerships in the United States should begin to feel the influx of new vehicles by year’s end, meaning that consumers can expect to notice an increase in the number or Prii on lots—and likely a decrease in dealer markups—by early 2012.

On June 22, the Toyota issued a press release promising to deliver 75,000 new Prii to the U.S. by year’s end, before quickly retracting it. The carmaker now says it expects to sell 36,000 of the vehicles in the U.S. by the end of the summer. American sales for 2011 should end higher than 2010′s total of 140,928 but far below Toyota’s pre-earthquake goal of more than 181,000 units.

With production headed back to normal and the new Prius V wagon coming to dealerships this fall, 2012 should be a banner year for the world’s leading hybrid. Next year will also see the release of the Prius Plug-in and compact Prius C, rounding out the family of cars the carmaker hopes will soon dominate as the world’s leading vehicle platform—gas or hybrid. So while 2008 and 2011 represent unfortunate missed opportunities for Toyota and the hybrid market as a whole, the longterm outlook has never been brighter.


  • usbseawolf2000

    There is strength in numbers. Prii will continue to lead in cutting the gasoline consumption and emission.

  • Yegor

    36,000 Prii by the end of summer – it is 18,000 per month.
    It is a good number!
    Not enough but 4 times better than 4,340 in June!

  • Capt. Concernicus

    Keep ‘em coming Toyota! People want them and I’m sure that the increase will snapped up immediately.

    I’ve written “50.5 mpg avg.” on my back window so people know what I’m averaging. I’m just trying to be smug. Haha…

  • Deepak M.

    Until now, Prius has the leading proven technology for 50+ MPG efficiency. The Nissan Leaf and Chevy Volt is looking to surpass it, but they do not have the 10+ years of real-world testing and improvements.

    So for now, Prius it is. Bring it on Toyota! The more the merrier!

  • Max Reid

    Yegor

    18,000 Prii (Prius & Prius V) / month means 214,000 / year and thats a lot. Now add the Lexus CT200h, and others, it will exceed 240,000 units.

    Meanwhile, Saudi Arabia’s oil production is coming near 10 million b/d and yet the oil prices are at high 90′s. By chance if Saudis cannot raise it to 11 or 12 million b/d as required, then the oil prices could shoot up to 150+.

    http://online.wsj.com/article/SB10001424052702304911104576443373162891058.html?mod=WSJ_hp_LEFTWhatsNewsCollection

  • AsianAmerican

    We own a 2009 Prius and love it. Glad they’ve restored their production of the 2011 model too….. Now how about that promise to assemble the Prius in America? Our workers and towns desperately need the good-paying jobas, and it’s time for Toyota to show more loyalty to its biggest, most profitable market.

  • David Ingham

    Is the Toyota Prius C going to be available in March of 2012. Will it be the model be the same as the concept or not???

  • David Ingham

    Will the Prius C still be available on March 2012 or not?? Is the Prius C going to be the same as the concept model??

  • ANGELO

    That’s a deceptionconcerning 2012 Prius. The dealers are short and the supply is trickling in.The Prius Level 3 and Level 4 as of March 10, 2012 are in very short supply.
    TOYOTA IS TRYING TO SAVE FACE
    AND CANT BE HONEST ENOUGH TO ADMITT IT.

    WHY DONT THEY GO ON NATIONAL TELEVISON NETWORKS IN THE UNITED STATES TO EXPLAIN INSTEAD OF THIS DECEPTION?.

  • tapra1

    Next year will also see the release of the Prius Plug-in and compact Prius C, rounding out the family of cars the carmaker hopes will soon dominate as the world’s leading vehicle platform—gas or hybrid. So while 2008 and 2011 represent unfortunate missed opportunities.Green News