Toyota Prius Prime Wins World Green Car Award

Toyota added to its World Green Car victories yesterday with the Prius Prime taking the 2017 title at the New York International Auto Show.

Last year’s winner was the Toyota Mirai hydrogen fuel cell car.

The Prius Prime was one of 12 global entry vehicles assessed by a jury panel of 75 auto journalists from 23 countries. Measures include tailpipe emissions, fuel consumption, and production at an environmentally responsible assembly plant.

“For global automakers like Toyota, this award is a testament to our focus on developing products that both stir the emotions and meet the mobility needs of our customers in all corners of the world,” said Jack Hollis, group vice president and general manager of Toyota division.

Now in its 13th year, the World Car Awards program has recognized Toyota several times.

Along with the Mirai winning last year, the Prius made it to “Top Three in the World” status in 2010 for both the World Green Car and the overall World Car of the Year categories.

The Toyota GT86 sports car was a “Top Three in the World” finalist for 2013 World Car of the Year. The Toyota iQ city car, not yet sold in the U.S., took that final category in 2009. The Toyota Harrier Hybrid, sold in Japan, took that ranking for the 2006 World Green Car.

SEE ALSO:  Toyota Prius Prime Becoming Hot Commodity On Dealer Lots

The Prius Prime replaced the Prius Plug-in Hybrid last year, more than doubling its battery-only range at 25 miles per charge. It’s had a strong sales year so far in the U.S., up 18.8 percent in March over February.

The World Green Car is the first major award won by the Prius Prime. It follows a long list of awards taken by the Prius hybrid since its introduction to the global market in 2000.


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