Toyota Prius Prime Becoming Hot Commodity On Dealer Lots

The Toyota Prius Prime plug-in hybrid has been doing so well in sales this year that they’re moving off lots quickly and dealers are asking for more.

Toyota has been happy to see the sales figures so far this year, with 2,728 units sold in the U.S. during January and February. Demand has been strong enough for Toyota dealers in California to ask for more Prius Primes to be delivered to them, Bill Fay, group vice president of Toyota, told WardsAuto.

According to research and analysis from Inside EVs, these plug-in hybrids are only sitting on dealer lots for an average of 16 days. That’s much shorter than most of the vehicles dealers are selling.

If the Prius Prime is that hot in sales at dealer lots, it clearly points to the new plug-in hybrid resolving what had been typically heard about the old 2012-2015 plug-in hybrid Prius. With battery size doubled to 8.8 kWh, the all-electric range was increased to 25 miles. Top EV-only speed jumped up from the previous 62 mph to 84 mph. The miles per gallon equivalent rating shot up from 95 MPGe (electric drive efficiency) up to 133 MPGe,

Fay is hopeful enthusiasm for the Prius will carry over to the Prius liftback, the classic non-plug-in hybrid version.

He said he’s “optimistic the consumer will find their way back” to Toyota hybrids such as the Prius liftback.

The Toyota Prius liftback has been seeing declining sales in recent months, ending its long-held domination of the U.S. hybrid vehicle market. WardsAuto reported Prius liftback sales dropped 24.4 percent from February 2016.

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HybridCar’s Dashboard reported that Prius liftback sales were down 26.2 percent for cumulative calendar year 2017 numbers versus that same period a year ago. The Ford Fusion Hybrid is closing in on the Prius liftback’s market share.

The Prius Prime has been heading in the opposite direction with car buyers.

Dashboard also reported that the Prius Prime was third in U.S. plug-in vehicle sales behind the Chevrolet Volt and Tesla Model S in February. It’s had nearly double the sales of plug-in hybrid competitor Ford Fusion Energi during the first two months of 2017.

Inside EVs


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