The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter.
New data from Infegy, a leading source for social media analytics, reveals 9,822 mentions of the Toyota Prius on websites, blogs and hashmarked tweets in the last 30 days. Meanwhile, the Nissan LEAF tallied 7,192 mentions, while the Chevy Volt was mentioned 5,659 times.
It should be noted that a “mention” is tallied, regardless of whether it’s positive or negative. For example, there was a spike of negative sentiments about Nissan LEAF from about April 10 through April 12, when media reported some LEAF models with start-up problems. Those negative comments helped LEAF surpass the Chevy Volt in overall mentions.
Positive comments outnumbered negative ones regarding all the other green cars.
Infegy released the data just before Earth Day to analyze online buzz surrounding several of the auto industry’s leading brands in the electric, hybrid, and hybrid SUV categories.
According to Infegy, increases in online chatter can often lead to increased sales.
Curiously, the Mini E, an electric car offered only in a pilot lease program for a limited time, was mentioned 4,511 times, nearly as much as the Chevy Volt, and many times more than the Ford Escape Hybrid or Volkswagen Jetta Diesel.
The new data suggests that Prius will endure as a green car brand capable of generating media coverage and online buzz, regardless of active programs from other carmakers to create excitement about new cars with cutting-edge environmentally friendly automotive technologies.