Toyota will provide a one-year lease of a Toyota Prius or Prius Plug-in vehicle to twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools.
Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community.
The tour travels to participating HBCUs (Historically Black Colleges and Universities) each fall to educate students and alumni on the benefits of adopting a sustainable lifestyle.
“As the Toyota Green Initiative begins its fourth year, we wanted to provide historically black institutions with a product that would help improve campus environment and promote sustainability,” said Jim Colon, Vice President of Toyota Product Communications for Toyota Motor Sales, U.S.A., Inc. “With low emissions and improved fuel economy, we are proud to provide these HBCUs with one of the Prius family of vehicles for the 2013-2014 school year.”
Toyota said the twenty-two hybrid vehicles will be used by school staff for campus-related administrative and facilities use and will be delivered to each institution in early 2014.
This year’s TGI Tour will travel to a total of 27 HBCU campuses with a fully-immersive experience to engage students in the environmental space.
Toyota said the program will travel to a number of HBCU campuses with on-site displays and activities, including the Green Gallery, a display that features environmental tips and facts and chronicles green history within the African American community; the Power Hour competition, where students can generate power on stationary bikes for prizes; Prius and Highlander Hybrid display vehicles; and charging stations for personal electronics such as cell phones and tablets.
At select tour stops, Toyota said TGI Green Workshops will be hosted by the TGI Coalition, a collection of environmental experts who speak on sustainability within the African American community and relevant ways to go green. Coalition members include environmental advocates Earthseed, Black and Green author Jamal Ali, SMB Essentials CEO Lake Louise, actor Lance Gross, actress Tatyana Ali, 2012 TGI Campus Contest winner Corban Bell and 2010 TGI Campus Contest Winner Stephen Graddick.
Panel discussions and sustainability activities such as creating affordable natural cleaning products with Earthseed or learning about greener skincare and beauty alternatives with Lake Louise teach students to take a hands-on approach to improve their environment during the workshops.
Part of the Toyota Green Initiative is an interactive website which, according to Toyota, provides easy ways to live green and to save green, eco-conscious articles, videos, campus and community events and volunteer programs.