Toyota's Next Supra a Hybrid?
Dec. 24, 2006: Inside Line—Detroit Auto Show: Toyota FT-HS Hybrid Sports Concept
Summary: "The Detroit auto show is a huge theater, a Las Vegas-like stage where carmakers do their best to thrill and amaze a world audience. Toyota will step up this year and present its FT-HS Hybrid Sports Concept, a futuristic sports car that would be powered by a 400-horsepower hybrid powertrain.
Of course, the Toyota FT-HS Hybrid Sports Concept is just a concept, little more than a container for the overheated dreams of a bunch of designers at Calty Design Research, Toyota’s design studio in Newport Beach, California. In fact, what you see here is only a two-dimensional animation, a computer-generated image of the show car that Toyota will roll out at the Detroit auto show on Sunday, January 7, 2007.
Whatever, it’s enough to get us thinking about the next Toyota Supra, which the automaker feels it needs to compete with Nissan’s one-two high-performance punch of the 350Z and the coming Skyline GT-R."
But muscle hybrids such as this concept might send the wrong message. Can you really give yourself credit for hybrid benefits like reducing energy dependence and air pollution while indulging in a luxury like a sports car?
Or does it make sense to offer hybrids across the spectrum? After all, there will always be consumers who want a certain kind of vehicle but would also like to minimize their impact for whatever reason.
What do you think?