Toyota News Articles
Comedians Produce World’s First Rap Video about Toyota Prius
Are hybrid cars shedding their nerdy image, and moving into the automotive and cultural mainstream? If the comic writers and producers at The Casual Mafia have anything to do with it, the answer is yes. The LA-based entertainment production company has produced a rap song and music video called, “In My Prius.” “In My Prius,” [...]Toyota Teases FT-Bh Concept Hybrid
Toyota wants you to mark the date: March 6 is when it will reveal the FT-Bh Concept, a mini hybrid car that saves production expense with lower cost materials and helps save the environment with emissions that are 50-percent lower than other cars in its segment. Shunning costlier materials like carbon fiber which competitors such [...]Toyota Begins Gen 3 Prius Production in China
Today, Toyota started Chinese production of its third gen Prius hybrid. The car is being assembled at Toyota’s joint venture plant with FAW in frigid Changchun in China’s northern Jilin Province. Sales of the vehicle will begin in early 2012. Production of the second generation Prius had started in China in 2005, the first time [...]Toyota Prius Continues to Dominate Green Car Online Buzz
The blogosphere is a beast fed with lightning-fast news reports, and posts about the trendiest of latest trends. Yet, despite massive marketing efforts behind a wave of electric cars, like the Chevy Volt and Nissan LEAF, the conventional gas-electric Toyota Prius—which has been on the market since 2000—continues to dominate online chatter. New data from [...]High Hopes for Next Prius
When an unknown musician becomes an overnight sensation with a runaway hit album, expectations for the follow-up release often rise to unrealistic levels. Toyota faces similar anticipation from loyal fans waiting for the next-generation Prius. The Toyota Prius rose from almost complete obscurity in 2003 to become a mega-superstar in the automotive world. In May [...]Toyota unveils 2013 NS4 Plug-In Hybrid Concept
Last week at the Detroit Auto Show, Toyota showed the world the rest of its Prius-transcending NS4 plug-in hybrid concept. Leading up to this unveiling, Toyota had maximized its PR value by showing teaser photos while offering details just as scant as selected close-ups shots of a headlight or other design aspects. So here it [...]Toyota’s Hybrids Ready For Spa Race This Coming Weekend
Toyota Racing’s 2013-specification TS030 Hybrid will make its race debut at this weekend’s Six Hours of Spa-Francorchamps, the second round of this year’s FIA World Endurance Championship. The team will field one updated car in Belgium, wearing the number seven of Alex Wurz, Nicolas Lapierre and Kazuki Nakajima. Following their podium finish at the series-opener [...]Ford and Toyota to Collaborate on Hybrid Truck Technology
Toyota and Ford today announced a deal to collaborate on hybrid-drive technology and development aimed at light trucks and SUVs. The agreement is expected to lead to new fuel-efficient powertrain designs that will begin showing up on light-duty vehicles sold under both the Ford and Toyota brands in the later part of the decade. No [...]Toyota Will Replace Gas Pedals on Recalled Cars
Toyota said today it will reshape or replace accelerator pedals on 3.8 million vehicles involved in the company’s largest recall ever. The announcement expands the scope and expense of the recall, which was announced on Sept. 29. The step will be taken to reduce the risk that the pedal may be jammed in the floor [...]Toyota Moves Forward with Affordable Subcompact Hybrid
Toyota will introduce a small hybrid that could cost less and offer higher mileage than any other hybrid currently on the market. Detroit News reported last week that the Toyota subcompact hybrid will go into production in Japan in late 2011 and arrive in US showrooms in early 2012. The Japanese automaker will unveil a [...]