Toyota Mirai May Be Following Prius Strategy

The Toyota Mirai may join the Prius in rolling out its own smaller version.

Toyota plans on introducing a smaller, less-expensive model in the Mirai hydrogen fuel cell vehicle lineup in time for the 2020 Olympics in Tokyo, according to a Japanese media outlet. The smaller Mirai will make it to streets in 2019 at a cost of 5.5 million to 6 million yen, which converts to about $50,600 to $55,200 at current exchange rates.

The current Mirai on the market is priced at 7.23 million yen (about $66,500). Government subsidies in Japan bring the actual price down to a little over 5 million yen (about $46,000).

Rolling out a smaller Mirai would be similar to Toyota’s product planning for the Prius lineup, which includes the smaller and less expensive Prius C. Automating some of the manufacturing process would reduce production costs and the price of the car, according to the news coverage.

SEE ALSO: Toyota Mirai FCV Declared 2016 World Green Car

Expansion of the hydrogen refueling infrastructure will help sell the current Mirai and move the second variation to market faster than had been anticipated. Growth in Japan’s hydrogen stations could bring the launch of a second version of the Mirai not far behind the first Mirai, according to a new report.

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