Toyota will showcase its hydrogen fuel cell electric vehicle, the Mirai, in Washington, D.C.
The Japanese automaker has partnered with Earth Day Network to sponsor the Global Citizen 2015 Earth Day celebration, April 17, 18 and 19, featuring environmental voices, government leaders, star-studded performances and a Mirai activation.
Toyota added the celebration marks the beginning of a month of fuel cell features and festivities for the company.
Toyota had done the same for its Prius hybrid 15 years ago.
“The Toyota Mirai represents a turning point in automotive history,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “After more than 20 years of research and development, we are excited to bring Mirai to American driveways. Earth Day 2015 is a great platform to educate the public about hydrogen fuel cell technology and the potential of hydrogen as a future fuel.”
The Mirai combines hydrogen and oxygen to create electricity, which then powers the electric motor, with water vapor as the only emission. Re-fueling is said to take about five minutes and a full tank allows to travel up to 300 miles.
Beyond the celebration on the National Mall, Toyota said it will use the month of April to engage and educate customers about fuel cell technology and hydrogen power, including events in New York and Los Angeles, and digital activities to converse with skeptics and advocates alike.
The Mirai will go on sale in California later this year as a 2016 model.