When gas prices spiked above $4 last summer, Toyota couldn’t keep up with demand for the gas-electric Prius. When the company begins selling the third-generation 2010 Toyota Prius in a few weeks, the price will be about half the level of last year’s peak. That could make it difficult for Toyota to sell the new 50-mpg model, especially considering new hybrid competition from Ford’s Fusion Hybrid and the 2010 Honda Insight.
Does this worry Jim Lentz, president of Toyota Motor Sales USA? That’s what we asked him last month in Detroit. See our exclusive video interview.