Toyota Drowns In Orders For Game Changing Prius C

When I called Toyota’s new Aqua / Prius C affordable compact hybrid first a “gamechanger,” then an “engineering feat,” this attracted the attention of self-styled jargon vigilantes. They demanded equal platitudes to be bestowed on domestic models. In the meantime, the Japanese game changer threatens to change Toyota’s best laid plans: It sells ten times better than expected.

Someone at Toyota told The Nikkei yesterday that the company “received about 120,000 orders for its new Aqua compact hybrid between its Dec. 26 release and Jan. 31, 10 times the monthly sales target of 12,000 vehicles.” Toyota markets the car as the Aqua in Japan. In the U.S. and other markets, it will be called Prius c.

These orders go on an already big pile. When the car was formally launched on December 26 in Tokyo, Toyota “had received orders for 60,000 Aqua hybrid cars ahead of its launch,” says the Wall Street Journal. At that time, the waiting period for the car after an order was placed was said to be four months.

The onslaught of orders puts Toyota in a quandary. Not only have they planned for 12,000 units a month.These plans are also hard to, well, change. As Prius C Project Manager, Masahiko Yanagihara, had patiently explained to this reporter, the Aqua/Prius C is being built in the Iwate plant of subsidiary Kanto Auto Works in Kanegasaki. This plant has a maximum capacity of 30,000 units a month, if Toyota pulls out all the stops and works overtime. However, the plant also makes “other cars, such as the Ractis, Belta, Blade etc.” Until Toyota finds ways to expand its production capacity, the car will remain in short supply.

This shortage will only be exacerbated when the car is launched worldwide this year, while production remains back in Japan. Dubbed as “the world’s most fuel efficient hybrid car,” the Prius C is slated for sale in 50 countries, including the U.S. In Europe, Toyota will release a new small hybrid based on the Yaris compact. It will use the same hybrid system as the Aqua. Timing for the overseas launch has not been released. In the U.S., the Prius C is said to have a starting price of around $19,000. A look at gasoline prices and world news says that an affordable 53 mpg (EPA, city) car could not have come at a better time. If there would not be that bottleneck called Iwate. And the Yen.

Toyota has been hesitant in establishing hybrid production outside of Japan. The numbers seem to back this up. The Prius is Japan’s best selling car. This year, the title could go to the Aqua/Prius C. Outside of Japan, hybrids are still a niche play. The market share of hybrids in the U.S. was 2.11 percent in 2011, down from 2.78 percent in 2009. The Prius C is the little car that could change that.


  • Yegor T

    Wow! Kudos to Toyota!

  • hybridhybrid

    saw this coming. i won’t be surprised.

  • Doug B

    May have to trade in my Matrix for this. Yeh for Toyota!

  • tara silverman

    oh man I love it!! I think that toyotas are pretty much the best cars, my brother has had his truck for years. yellow is my favorite color for accessories too. wheres the wishlist on here?? :)

  • Mitchy

    If there’s a game changer, it’s that orange-yellow–let’s call it Prius C Yellow–or better yet, Aqua-Yellow!
    Toyotas are keeping the hybrid/electric market alive, by making them affordable for years. And now they have one for 19K–I’m loving it!

  • Anonymous

    this is a hit for sure. i was expecting slightly higher city fuel economy than 53 mpg and disappointed with the 47 mpg hwy rating. perhaps toyota didn’t want to make the hwy efficiency too competitive with the original prius at 51 city/48 hwy. if prius c had 53/50, it would be a bigger hit than the original prius for sure given the cheaper price. on the other hand, the mpg difference is so small, it is more psychological than anything else.

    perhaps the next gen will have a better drag coefficient for the prius c and kick it up a notch.

    i still think prius v will be a flop unless they can get extra seats in there.

  • hybridhybrid

    to anonymous,

    the prius V does have a 7 seater version. sadly its only available in japan and plus, their prius V are equipped with lithium ion batteries as well. its more expensive than the american version though but, i’d prefer a 7 seater too

  • martyppace

    There would be a good range of hybrid cars in the future and i will surely have one of them to have better saving on fuel and to contribute towards nature also.

  • martyppace

    Hybrid cars are the best technology that is going to be available in the market very soon. These cars could help in maintaining the nature and controlling pollution.

  • Jo

    I think that toyotas are pretty much the best cars, my brother has had his truck for years. yellow is my favorite color for accessories too. wheres the wishlist on here?? :) solar power centre

  • Chelsea Milar

    I really do appreciate this great and fun information so much. I have enjoyed this great and helpful information. This was really very cool to me. Distribution software

  • galer

    It is a good site to have with informative blogs and with the right comments that are very useful.Maize Milling

  • bugao

    I admire the valuable information you offer in your articles. I will bookmark your blog and have my children check up here often. I am quite sure they will learn lots of new stuff here than anybody else!oil filter press

  • Anonymous

    OwnADaycare.com

    I initiate your website errorless for my needs. It contains wonderful and stabilizing posts. I love construe most of them and got a lot from them. To me, you are doing the zealous win. Have on this. make at base In the end, I would suchlike to thank you for making specified a nice website. Or where I could also get any of my ranches for understanding info for you all budy who arrive up here

  • zyzy

    This is another valuable post regarding software and their applications. Thanks for providing such cool stuff. I hope you will provide the same quality post in coming days!
    Corn Milling Machinery

  • Thomas. T

    I agree. Really appreciate the quality of Toyota.

    School Psychology Programs

  • Lilly Schoenwolf

    I think that this was a great and interesting article to read. I really do appreciate all of this information so much. This was great. office space mayfair

  • Kerri Giara

    This was so much fun to read. This was so helpful and such a great review. This was really very special and fun for me to read. Thanks Iron Fist Shoes

  • Jenk

    May have to trade in my Matrix for this. Yeh for Toyota! blue flowers pretty flowers orange flowers

  • Sophia Wilks

    This was a cool and interesting article to read. I really do think that this was very awesome and fun to read. Convicted driver insurance

  • Jonah

    This was an excellent article. It has some valuable content on this topic. Thank you for compiling it into an easy to read and well written possibility. Sometimes it is very hard to find good content on this topic. But your blog is my way to desired information, my problem is solved now. Thanks for posting something worth reading.

  • Loki

    All students try to give their best while studying, or at least they pretend to. But most of all really put all their passion and determination in becoming the best on their favorite area of study

  • James Walker

    Funny you mention premium it will take to back on the Volt, but don’t mention it on the Prius C. A Yaris starts at about 14k. You are paying a 5k premium for the Prius C. It might be a good while before you pay that back as well. I don’t know if it is 10 years worth, but it is certainly a very long time.

    Regards
    lawyers Burnaby

  • Julie Bercke

    This was such a great and fun article to read. I really do appreciate this so much. This was really great to say the least. Alison van der Lande handbags

  • James Micheal

    Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work range cookers

  • pellets

    I like yellow or red car, them look attractive people.

  • Lelaki Kacak

    Great news.So nice.
    lelaki kacak

  • santa

    There are three ovals in the new logo that combine to form the letter T, which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust that is placed between the customer and the company while the larger oval that surrounds both of these inner ovals represent the global expansion of Toyota’s technology and unlimited potential for the future. Thanks.
    Regards,
    email address search

  • Len Norris

    Law is a facet of society that can have an impact on nearly everyone, whether they are at home, work or even out shopping in town. With these laws, there is often the need for an experienced and well-trained legal professional in order to represent an individual or company.

  • ann

    I just purchased one 2 weeks ago tomorrow!
    LOVE it!!!
    So far, the fuel economy is averaging 4.5-4.9 city/hwy combined (I drive both equally in my daily commute)
    I am sure that as I get used to the different ways you drive a hybrid for fuel savings (don’t gun it off the line, gradually stop etc etc ) that this savings will very likely increase. I still don’t see the 3.5 city that is shown, but hey, NO car ever seems to give you the suggested fuel economy in the real world do they?? I never understood how the manufacturers are allowed to make these unrealistic tests and report perfect condition results that no one will EVER actually get.
    If anyone has any good suggestions to increase the economy of this car I would love to hear it.
    Also, does anyone know if the engine will actually give better fuel economy once it “breaks in”? Several people have said this and I am unable to find anything on line to confirm this as a fact.

    The only reservation I have that I did not fully realize before purchasing it is the hatch capacity! VERY VERY small.
    If you don’t have rear passengers, you can easily fold down the seats to give you more space, but still, I think it is the worlds smallest hatch space ever!

    Other than that, I LOVE this car!!!
    My hubby has named her the “NINJA” because she is so quiet when driving that he says we sneak up on people like a ninja. (I do worry about cyclists not being able to hear us approach from behind)

  • santa

    Toyota Motor Corporation group companies are Toyota, Lexus, Daihatsu and Hino Motors, along with several non automotive companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world. Thanks for sharing.
    Regards,
    reverse email

  • santa

    The consumers in the lucrative US market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an entry level product, and their small vehicles employed a low level of quality in order to keep the price low. Thanks.
    Regards,
    Desert Ridge Phoenix Homes

  • Gaby Klein

    this wonderful place in the world not only is attracting vast amounts of holiday makers but is also attracting investment from many countries around the world especially Europe. Restposten

  • Gaby Klein

    I love seeing website that understands the value of providing a quality resource for free. It’s the old what goes around comes around routine Restposten

  • santa

    The consumers in the lucrative US market began turning to small cars with better fuel economy. American car manufacturers had considered small economy cars to be an entry level product, and their small vehicles employed a low level of quality in order to keep the price low. Thanks.
    Regards,
    Desert Ridge Phoenix Homes

  • MUSIC MANTRA

    TMC is part of the Toyota Group, one of the largest conglomerates in the world. Thanks for sharing.
    Regards,
    music mantra

  • gjemilhe

    This is a sherlock landscaped win for me, Unoriginality imprimatur that you are one of the physiologist blogger I e’er saw.Thanks for sending this informatory assets.
    Top Pressure Washer Reviews

  • MUSIC MANTRA

    It templates writing style and much more I like thanks for sharing that info.

    music mantra

  • MUSIC MANTRA

    Toyota Drowns In Orders For Game Changing Prius is my favourite.

    music mantra

  • gjemilhe

    Rale nicely ignitor airman it contains structural noesis for me. I am prosperous to conceptualize your riches way of penning the canton. Now you add it leisurely for me to iterate and obligate the trait. Consignment you for the playacting.
    best mouse traps

  • jenn air grill

    I love Toyota cars, thanks for the picture !!!

    jenn air grill

  • PRIUS C OWNER 14 APRIL 2012

    I’m getting 56MPG CITY & 46 to 50 HWY

    Keep it at 55-60MPH HWY & 50-52MPG is a slam dunk. Do 70-75 in ECO Mode & it will give 46MPG. Punch it and hit 85 no problem. It keeps right up with freeway traffic, although I’m inclined to stay in the curb lane while it sips gas.

    The EPA Ratings say 44 HWY & 53 CITY

    I BEAT THEM BOTH IN MY FIRST WEEK. IT ISN’T DIFFICULT TO LEARN THE TECHNIQUES.

    If you can find one, buy it.

  • Kyle Black

    Go Toyota! And GO efficient cars! :D
    Beauty Boxes

  • Anonymousgfghf

    This is just the information I am finding everywhere.Me and my friend were arguing about an issue similar to this! Now I know that I was right.Thanks for the information you post. I just subscribe your blog. This is a nice blog.

    528 LED Strip

  • Web design company

    Hybrid car was a great invention.I think Toyota has a great deal with that.It is more efficient than other.As fuel injection rate is low so it has good engine of high efficiency.Nice post having some stactitics about this.

  • John Serb

    Great post! I really enjoyed reading it. There should be more of this information out there on the internet. People are really interested in it. Thank you for your contribution!
    bone graft lawsuit

  • Melinda

    Cute little toy :), thanks for the review, I bookmarked.
    http://hotel-accommodation.co/

  • meliana

    it’s important to realize that you may not be able to change the world, but you can make it a better place for yourself and those you care about. this blog

  • James Monroe

    This is a great little article! Thanks for the posting! Can’t wait to read more about this topic!

  • kisscat

    Now I know that I was right.Thanks for the information you post. I just subscribe your blog. This is a nice blog.

  • candycheng
  • santa

    The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust that is placed between the customer and the company while the larger oval that surrounds both of these inner ovals represent the global expansion of Toyota’s technology and unlimited potential for the future. Thanks.
    Regards,
    best diet plan

  • RichardD

    Love the Toyota’s new Prius C. Didn’t know that it is the best selling car in Japan. http://www.virginblak.com/

  • shivia lant

    When I use my search engine to look for blogs to read yours has come up several times on different categories. That just made me want to read it more, I can see why. It is excellent. Keep up the awesome work and I will continue reading. cell phone spy software

  • juliusrlevron15

    Toyota’s new Aqua is one of the fuel economy . It is the newest small hybrid from Toyota , which often is known by the name aqua.
    il sito sui tatuaggi maori

  • crissjohn97

    Hybrids helps reduce the dependancy on fossil fuels, which directly effects fuel prices. This provides environmental and economic advantages.
    storage surrey

  • jiasu

    Nike Soccer Cleats accoutrement has aswell become acclaimed for its annal of abnormal colourways that we’ve either arise to applause or hate! We don’t ahead they’ll be too abounding argument about this latest absolution.

  • vena patlik

    In the meantime, the Japanese game changer threatens to change Toyota’s best laid plans: It sells ten times better than expected. Nokia mobile prices

  • xiara bant

    Until Toyota finds ways to expand its production capacity, the car will remain in short supply. text spy

  • Beats By Dre Studio

    resting on her wall. Her sideways neck, smooth hair to his chest,Edged red comb, look at what the force was giving her. She almost daredevil action, let my heart what the nextLand crunch, I feel sorry for those beautiful hair, nose, sour, almost to tears. I thoughtIf she lets me brush her hair, I will use the most gentle action