Toyota introduced its all-new Avalon Hybrid and other members of its hybrid vehicle lineup into millions of living rooms across America on Sunday, Oct. 7, with a “Discover Toyota” showcase that aired on multichannel retailer HSN at 12 noon, 4 p.m. and 9 p.m. E.S.T.
Toyota is the first auto manufacturer to appear on HSN in the more than 30 years since it was founded.
Auto experts Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com, joined HSN’s hosts Marlo Smith and Brett Chuckerman to give HSN viewers an inside look at Toyota’s hybrid vehicles, including the Prius Family, Camry Hybrid, Highlander Hybrid and the all-new Toyota Avalon Hybrid.
Toyota was proud to boast that both the all-new Avalon and Avalon Hybrid were designed, engineered and manufactured in America.
Toyota extended an exclusive offer to HSN’s audience to register, either by calling HSN or visiting a Toyota/HSN custom site to receive a $1,000 gas card or HSN Kash upon purchasing a Toyota hybrid in the next 90 days.
The site, which can be accessed here will remain live through Nov. 5.
To enhance viewers’ experience, the corresponding Toyota/HSN site featured a variety of Toyota activities, including videos, a quiz and a Toyota-themed game. Fans earned points for playing to win prizes and enter a sweepstakes for a chance to win the all-new Avalon Hybrid.
“HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose our growing lineup of hybrids to people across the country,” said Ed Laukes, vice president of marketing communications and motorsports at Toyota Motor Sales, U.S.A., Inc. “We got such an enthusiastic response from HSN’s viewers and fans, so we’ll continue to push the envelope on how we help people discover Toyota.”
The Avalon Hybrid features a 2.5-liter, Atkinson-cycle, four-cylinder engine (known internally as the 2AR-FXE), a 244.8-volt nickel-metal hydride battery pack, and a pair of electric motor/generators within the transaxle. A power-control unit located in the engine compartment houses an inverter, a DC-DC converter, a step-up converter (raises voltage to a maximum of 650 volts) and the hybrid-drive ECU, which governs the seamless operation of electric-motor power application and regenerative braking. The power control unit relies on liquid cooling to maintain an efficient temperature.
The Avalon Hybrid achieves a total system output of 200 horsepower and offers three modes of operation: EV, ECO and SPORT. In addition to its aforementioned 40 mpg combined rating, the EPA says the Avalon Hybrid will achieve 40 mpg in the city, and a 39 mpg on the highway.
The 2013 Avalon Hybrid offers an EV mode that, under certain conditions, allows the vehicle to operate solely on electric propulsion. EV mode can be engaged, provided other conditions are correct, for up to one mile at speeds up to 25 mph, providing an all-electric option that is convenient in residential areas or parking garages.