Toyota Announces 2015 Prius Persona

Back after a hiatus for model year 2014, Toyota announced today it will introduce a Prius Liftback “Persona SE” for 2015.

The Prius Persona Series Special Edition as it’s formally called is an update to the Prius Three Trim level, and differentiated by subtle interior and exterior changes.


Exterior changes include a rear-mounted “Persona Series” badge, dark metallic finish 17-inch wheels, heated power mirrors with signal indicators.

Two unique colors will also help set it apart, Blizzard Pearl, and Absolutely Red which is offered for the first time on this model.

Interior changes include black SofTex with gray stitching and a dark chrome bezel to complement a dark chrome shift knob ring and door grips. Also rounding out the package is blue LED illumination to the driver and front-passenger foot area.


Pricing is $26,985 or $395 extra for Blizzard Pearl. An $825 delivery and handling fee is extra with this and all Prius Liftbacks.

This pricing compares to the Prius Two, $24,200, Prius Three upon which the Persona is based, $25,765, Prius Four, $28,435, and Prius Liftback Five, $30,005.

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