Toyota To Go 100-Percent Hybrid

May 10, 2007: Source – International Herlad Tribune

Toyota Prius

When Toyota and Honda introduced hybrids in 2000, most other carmakers scoffed at gas-electric vehicles as a money-losing proposition for the two Japanese companies. With Toyota poised to break the one-million mark for cumulative global sales of hybrids this month, the company’s hybrids are not only growing in popularity—they are becoming profitable.

International Herald Tribune is reporting that Toyota will dramatically improve the cost structure after it reaches the sales goal of one million hybrids annually in 2010 or soon after.

"By then, we expect [profit] margins to be equal to gasoline cars,” said Masatami Takimoto, Toyota executive vice president in charge of powertrain development. The company continues to aggressively cut the cost of hybrid components, such as motors, batteries, and inverters. And then there are economies of scale. Takimoto expects hybrids to account for 100 percent of Toyota’s vehicles by 2020.

Toyota will soon become the biggest automaker in the world. The product plans (and fate) of car companies are based on fundamental assumptions about fuel prices. Takimoto said that he expected energy prices to continue rising past their current high of $3.00 per gallon in the United States. Prius production will rise by 40 percent to 280,000 units this year, with total hybrid sales expected to reach 430,000 units.


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  • sean

    Great vision from T brand but they shouldn’t lose sight on other alternatives. Instead of just Electricity+Petrol in Hybrids, they should explore Electricity + (Diesel/Fuel Cell/LPG/Biodiesel/whatever renewable/etc). Not sure if they have enough resources for that?

  • Brian

    It would be prudent to develop a flex-fuel/electric hybrid from what they are currently doing

  • Gandalf

    Toyota is on a winning streak with their hybrids. They will improve and evolve their product performance with Li-Ion batteries which are much better than NiHi. They will include the ability to plug into home or other electric grids for overnight charges which will be sufficient for most communtes.
    You may never have to buy gasoline or other alternatives again.

  • Gerald Shields

    This is great news. Maybe American Automakers will follow suit with Full and Plug-In Hybrids

  • Martin Poon

    Refering to “Toyota by Gandalf” I am all for full electric but I’ll never buy one because I drive cross country. I cover about 1,000 miles a day. That won’t work with a 400mile plug in range. What would be awesome is that if I could ‘swap’ the batteries at a ‘gas station’. Hopefully someone is looking into that.

  • Jeff


    Current and future LiIon or LiPo battery configuration is to simply join multiple low voltage cells together to achieve the total voltage desired. Within this wiring circuit, charging is directed to individual cells to assure a balanced charge is achieved. Each cell only requires 1 or 2 hours to fully charge. If you are traveling cross country you should be able to take a long lunch and double your range. Besides if you are driving 1,000/day you are either traveling at 125 mph for 8 solid hours, 70 mph for over 14 hours or you are on the road way too long. If any of this this is the case I hope I am not on the road at the same time you are.


    We are drowing in oil (or lack of it) because Detroit will not get out of bed with the oil companies. As long as these two industries keep shaking hands we will never become independant of “Detroit’s Oil Autos.” The hybrids are only a beginning and Detroit refuses to get on board let alone see other alternatives that the foreign markets are experimenting with. As long as Americans continue to buy low gas mileage cars we will never see the end of higher priced oil. Wake up America and let’s all stop being the “OIL PIGS” that Detroit created!

  • jwo

    US consumers vote with their wallets and they buy big engines because they want the acceleration, bragging rights, boat towing ability….whatever…..

    Detroit only produces the intersection of what the market wants and what they think they can profitably produce.

    They also see hybrids as a stop-gap on the way to fuel cell or EVs, but don’t yet feel they have the battery tech or can commoditize the fuel cells yet.

  • Panama Jack

    I think that EV’s, hybrid and other fuel efficient vehicles would sell better if the manfacuture would put on line a DETAILED owners manuel with a very DETAILED trouble shooting section they would sell a great deal more cars. This would ease the worry of not having a service center near you. In the 40s and 50s the “Shade Tree” mechanic was the life of the car industry. I think that more lower income (do it yourselfers) would aspire to get one of the vehicles.

  • Jacques DONIAT

    For high characteristics, low cost, and totally safe batteries for future HEV, it is now necessary to look at new technology NiZn batteries : with no more cycle life issue, and high power ability, NiZn becomes a choice system.
    See scps-group web site.

  • Timothy Stampfli

    NO, really, I am

  • The Flying Dutchman

    Plug-in hybrids won’t burn gas, but they will indirectly, burn natural gas and coal, as that is how most of our electricity is generated – by burning them. Oil and natural gas should peak in production by 2020 and coal will follow soon after. And our population is projected to increase continually over that time period till it’s 400 million in 2035.

    So plug-in hybrids need to be coupled with a massive effort to generate electricity from means other than burning fossil fuels if we really want to have a rosy transportation future.

  • sana

    There is tendency of gaining electricity from sunshine. I we put everywhere solar cells we can charge all cars. It doesn’t have to be from coal.

  • jordan

    i dont think that we will ever stop using oil do you guys really think that people are going to go and watch cars with absolutly no noise go up and down the drag strip