Topsy-Turvy: Toyota Trucks, GM Green
Jan. 8, 2007: Bloomberg—Detroit Touts Cars, Japan Pushes Trucks
Summary: "General Motors Corp. promised to make a hybrid car that travels 40 miles on a battery before its gasoline engine kicks in. Ford Motor Co. introduced a redesigned Focus compact with a voice-activated music player to attract young buyers.
Toyota Motor Corp., meanwhile, showed off a five-passenger, 381-horsepower pickup, while the star of Honda Motor Co.’s presentation was a sports car with a V-10 engine.
U.S. and Japanese automakers have traded places at this week’s North American International Auto Show in Detroit. The Americans, trying to wean themselves from the gas-guzzling pickup trucks and sport-utility vehicles they pushed in the 1990s, have rediscovered the car and fuel economy. The Japanese are going for the big and powerful."
It’s like a game of whack-a-mole. No sooner have the gas guzzlers lost favor in one area, they pop up in another. Keep whacking!