Top 5 Best Selling Hybrid Automakers: A Market Analysis

4. General Motors

Buick LaCrosse with eAssist.

Buick LaCrosse with eAssist.

You have quality and then you have quantity, and while GM has no full hybrids which deliver the best-quality mpg numbers, it does boast nine models including mild hybrid cars, and on-their-way-out 2-mode hybrid trucks and SUVs.

GM has done fairly well as a solidly represented presence in the U.S. and adds up to 25,066 units delivered in 2013.

It should also be noted that our ranking GM this high could be considered less than fair as GM is credited for Chevrolet, GMC, Buick, and Cadillac-badged vehicles, whereas Toyota ranks first without Lexus, and Ford ranks second without Lincoln.

None of GM’s individual brand hybrids do exceptionally well by themselves, as a peek at our Dashboard would indicate.

According to automotive analyst, Alan Baum, GM’s eAssist mild hybrids have suffered in the cost-versus-benefit equation compared to other full hybrids offering a better apparent deal.

GM redesigned the Malibu a few months ago, launched with stop-start included as standard, and these will not be counted in its hybrid sales reporting, which will reduce GM’s tally in the future.

Ford and Dodge already also have stop-start cars that squeak slightly better mileage and only add a few hundred dollars to the cost.

GM’s reliance on what Baum loosely terms “micro hybrids” and mild hybrids is otherwise an incremental a way to improve its fleet average, if not the most outstanding solution available.

GM has not announced any plans for full hybrids that would compete directly against Ford, and the others.

The company did develop the outstanding, if under-appreciated Chevrolet Volt, and does say it will have a strong electrified presence in years to come.

Eyes will be on the effect of its incumbent CEO Mary Barra whose influence is known to help quality for new models within GM’s various brands, and who’s pledged GM will leave behind any reputation it ever had for poor quality.

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