This California EV Startup Says It’s Not Messing Around

It’s easy to dismiss the news that another startup based out of California is building an electric vehicle – until you hear the six reasons that set this company apart.

Faraday Future, which prefers to be called FF, isn’t pussyfooting around. The startup recently declared that it is building an all-electric car unlike anything else on the road today, which it will release by 2017. This date isn’t a soft-launch either, said FF, but a solid pledge of when the public will be able to drive an FF on city streets.

When Motor Trend pressed the company to find out if this date was really feasible, a representative with FF replied:

“We’re not Tesla. But we’re not Fisker, either. We’re not f—ing around.”

A screenshot from

A screenshot from

So what’s the magical ingredient that makes FF stand out? A sparse website shows only a hint of what may be the vehicle’s profile (as seen above) and very little else. But, as it turns out, this brand new company has tapped into some well-seasoned talent. In its interview, Motor Trend discovered six automotive all-stars currently on FF’s payroll:

Nick Sampson – Product Architect, former Vehicle and Chassis Engineering for Tesla Model S

Richard Kim – Head Design, former BMW i8 Concept, BMW i3 Concept

Silva Hiti – Sr. Dir. of Powertrain, former lead powertrain at Chevy Volt

Pontus Fontaeus – Interior Design, former Lamborghini, Ferrari, Land Rover

Page Beermann – Exterior Design Chief, former Creative Director at BMW

Porter Harris – Batteries, former SpaceX

A total of 200 employees are on staff now (including a “boatload of former Tesla employees”), working from an old Nissan research and design building outside of Los Angeles. Another 100 employees will be added by next year, according to Motor Trend. Openings FF is currently working to fill includes designers, supply chain directors and a broad list of mechanical and manufacturing engineers.

SEE ALSO: Open Source Project Hopes To Offer $23,000 EV With 186 Miles Range

FF plans to power its car with a multi-cell battery (chemistry unknown) that will boast the highest energy density on the market. The targeted 15 percent increase over Tesla’s 85 kilowatt-hours lithium-ion pack sizes the FF battery at about 98 kwh.

The list of unknowns about FF and its car still grossly outnumbers the few facts in hand. This includes how or where the car will be built, as it doesn’t appear that the company has a factory or a contract manufacturer in place.

We know the company has drawn both inspiration and its name from scientist Michael Faraday – who discovered electromagnetic induction in 1831 – but we don’t know who the CEO is. And while FF states its EV will be “fully-connected and personalized in ways you’ve never even considered possible,” the model of how this will be achieved is still fuzzy.