Tesla originally unveiled the Model S in March 2009 with a base price of $57,400 ($49,900 after federal tax credits). Surprisingly, this price stayed the same since.
Tesla announced the Model S will now carry a base price of $59,900 before federal tax credits, or a price hike of $2,500.
This price increase is effective for new reservations starting Jan. 1, 2013.
These new reservations will begin deliveries several months later, which means, as Tesla’s PR spin puts it, the new prices will actually go into effect over four years after Tesla originally set base pricing for Model S.
“We believe it is a positive reflection on our design process and disciplined, long-term planning that enabled us to increase prices for the first time in four years at only half the rate of inflation,” said George Blankenship, vice president of worldwide sales and ownership experience. “As a company we will always strive to deliver our customers the most innovative cars in the world while minimizing price increases as we have done today.”
It is important to note that this price increase will not apply to anyone who has or makes a reservation by end of day on Dec. 31, 2012 as long as they finalize their order within a reasonable, predefined timeframe after being invited to configure their Model S.
In Canada, the base price of Model S will increase by $2,600CAD and implementation will follow the same guidelines and dates as in the U.S.