It is now official, Tesla’s first Canadian store is open.
Tesla Motors opened its first “new design” retail store in Toronto, Canada on Friday, Nov. 16.
The company’s new store is located in Toronto’s Yorkdale Shopping Centre, a mall known for its higher end stores.
According to Tesla, the store features interactive displays and design studios where customers can design their own Tesla Model S on a large touchscreen. They can then view the result on an 85-inch video wall in the back of the store.
Tesla’s own Elon Musk explained in this Oct 22 blog post the reasons behind the company’s store strategy.
“We are very excited to bring our new, interactive store design to Toronto,” said George Blankenship, vice president of worldwide sales and ownership experience. “Our approach continues to be focused on informing as many people as possible about EVs, our company, and the advanced technology behind Model S. Customers in our store are invited to ask questions and engage with informative product specialists to learn more about the many advantages of driving an electric car. We know we’ve done our job when every customer leaves smiling.”
Tesla says it is reinventing the car-buying experience by placing its stores and showrooms in high foot-traffic locations like Yorkdale Shopping Centre.
Tesla Yorkdale is one of 10 new locations Tesla has opened this Fall.
By the end of 2012, Tesla says it will have 24 locations in North America and 34 worldwide; Tesla will continue to expand its retail network into 2013.