Though online orders won’t begin until 8:30 Pacific time, Tesla began taking Model 3 preorders March 31 in its stores and customers had been lining for at least the past couple of days.
Lines were reported in just about every city that has at least one Tesla store around the world.
In places where the time zone is ahead of the U.S. like Australia where it is now already April 1, reservations began sooner, and Inside EVs says customers were lined 48 hours before stores opened. This was the case also in Vancouver and in Raleigh, N.C., customers were lining up as early as 5 a.m.
In California The Los Angeles Times reported prospective Model 3 buyers assembling in queue as early as Wednesday.
One customer told the Times that he wanted to be among the first to get his car in late 2017, in order to better his odds of receiving state and federal rebates.
Other buyers had different reasons for reserving a Model 3.
“The big thing is it will get me in the carpool lane,” 59-year-old Kevin Cox told the Times. The Times reported a line of more than 300 people at the Westfield Mall in Canoga Park, Ca. by 10:30 a.m. Pacific time.
One Inside EVs contributor said that many waiting in line in Hong Kong were new customers to Tesla, as opposed to existing owners.
The Times reports that the “small gesture of appreciation” Tesla CEO Elon Musk promised customers is a free cup of coffee, and that Musk has also tweeted that tonight’s unveiling of the Model 3 in Los Angeles is just part one of the ceremonies, and a part two will take place closer to production.
The buzz around the Model 3 is unlike any model unveiling the automotive world has seen, and we won’t even see the car for several more hours.