Tesla Entering Middle East Through Dubai Store and Service Center

Tesla will be entering the Middle East to sell and service its electric vehicles through online sales and a retail store in Dubai.

Tesla said that its accepting orders in the United Arab Emirates, and is opening a store at the Dubai Mall. A Tesla service center will be opened on Dubai’s Sheikh Zayed Road in July.

At a Dubai press conference today, Musk said that a store and service center will open in Abu Dhabi in 2018, with plans by the company to expand to Bahrain, Oman, and Saudi Arabia.

Prices in Dubai will start at 275,000 dirhams ($74,884) for its Model S, and 344,000 dirhams ($93,656) for the Model X. Delivery will begin in July of this year.

By that time, there will be 28 charging locations across the UAW. Tesla said it plans to increase that to 50 by the end of the year.

Dubai is an emirate member of the UAR as is Abu Dhabi, which also serves as the capital city. Car buyers in the high per capita Gulf region tend to purchase luxury cars, which should be an advantage for Tesla.

BMW has done very well in the UAE market, with the BMW X5 SUV and 7 Series sedan doing particularly well.

In 2015, the Dubai police force added a BMW i8 to its fleet. Other high horsepower sports cars in its fleet included a Ferrari FF, Audi R8, Bugatti Veyron, and a Lamborghini Aventador.

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Some of the consumers in the region will likely be interested in Tesla’s zero emission vehicles. Abu Dhabi has a planned city project in the works, called Masdar City. The Abu Dhabi government is investing $15 billion in Masdar’s university and its role as a renewable energy developer, investment arm, and cleantech center.

Tesla’s website says that outside the U.S, the company has a presence in Mexico, Canada, Europe, Australia, China, Hong Kong, Japan, and Taiwan.

India will be added to that list, according to a Tweet by CEO Elon Musk. According to a Feb. 7 Twitter response to a question, Musk said that Tesla is hoping to enter the India market by this summer.

Reuters


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