Tesla Aiming For 10,000 German Sales Per Year and To Blanket Country With Superchargers

Tesla Motors launched European Model S sales in August, and in the key market of Germany, it expects to have its Supercharger charging station network in place by spring 2014, 25 dealerships in place by end of the same year, and sales of 10,000 cars per year by 2015.

This divulgement came by way of Tesla head Elon Musk speaking to a German publication Welt am Sonntag which was then reported by Automotive News.

“I have confidence in the German consumer,” Musk said in the German interview.

“Our fast charging stations should cover around half of Germany by the end of March 2014 and the entire country by the end of 2014,” he said, adding the comment about 25 Tesla dealerships in Germany by the end of 2014.

By 2015 Tesla may have its Model X for sale in Europe as well, so the 10,000-sales estimate is implicitly for more than just Model S which has been off to a good start.

The Model S has been receiving solid reviews in various European countries, and has outsold the Volkswagen Golf in September in EV-friendly Norway.

It was observed 10,000 units is still a small percentage of an aggregate total of 2.9-3.0 million passenger vehicle sales expected in Germany this year.

This year in the U.S., with its market of around 13 million vehicles, Tesla expects to sell 21,000 cars, and how it will be doing by 2015 is something ultimately remaining to be seen.

The Model S starts in Germany at around $98,500 (71,400 euros).

Germany is 137,847-square miles in area, comparable to the 121,593 square miles of New Mexico.

Blanketing the country with Superchargers ought to facilitate travel in the all-electric sedans well as Tesla prepares new models and builds its presence there.

Automotive News