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Toyota has announced its “Concept-i” series, its artificially intelligence-equipped cars of the future offering a sneak preview into how A.I. and its drivers will interact. To be unveiled at the 2017 Tokyo Motor Show later this month, Toyota’s Concept-i series comprises of three all-electric concepts. They include a city-friendly “i-Ride” show car operating in pedestrian […]

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While the world awaits Tesla’s delayed Semi due this fall, the Japanese company that brought you the Prius, Mirai FCV, and other nifty electrified vehicles is drumming up interest in an electric semi of its own. This one however happens to be a hydrogen fuel cell vehicle, and starting Oct. 23 Toyota’s “Project Portal” will […]

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Automotive supplier Denso has announced it will invest $1 billion toward the future of electrified and autonomous vehicles. The money will be used to expand manufacturing operations at a Maryville, Tenn. plant that specializes in electrification and safety systems. Denso supplies Detroit automakers and Japanese brands. Several production lines in its factory will grow and […]

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Toyota is preparing its last Powerpoint presentation slide in anticipation of its highly anticipated GR HV Sports concept car to be revealed at next month’s Tokyo Motor Show. In an ode to Toyota GAZOO Racing’s TS050 hybrid racing car from the FIA World Endurance Championships, the open-car GR HV Sports Concept will use its patented […]

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The revered Toyota Century limousine, a symbol of Japanese aristocracy and sophistication, is now showing up in hybrid form at the 45th annual Tokyo Motor Show. In an ode to high-quality monozukuri (all-encompassing manufacturing), a popular Toyota term, the latest iteration of the Century will see many changes over its predecessor. Among them is a […]

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With 10 months having passed since its U.S. release, Toyota’s Prius Prime plug-in hybrid is proving clearly more popular than the 2012-2015 Prius Plug-in Hybrid it replaced. Called the “Prime” because it’s the range topper, the part-time EV derived from the hybrid Prius Liftback delivers 25 miles of all-electric driving range, a superlative 54 mpg, […]

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Mazda, Toyota, and parts maker Denso have created a new company to accelerate the production of electric vehicles, expand synergy, and catch up with its rivals in the electric arms race. Called EV Common Architecture Spirit Co Ltd, the new company will bring together budgets and expertise to develop technology for all types of electric […]

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In an effort to evangelize the use of hybrid vehicles and elevate Toyota’s standing as a hybrid technology leader, Toyota Motor Europe has partnered with leading media agency The & Partnership to bring new digital content focused on educating Toyota’s European customers. The campaign by The & Partnership will feature a mix of TV, print, […]

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Toyota’s Gazoo Racing team is launching a line of performance cars and parts, and Toyota’s hybrids aren’t getting left out. Gazoo Racing is the part of Toyota that manages, appropriately, racing. The team handles Toyota’s World Rally Championship efforts, the brand’s sports cars at Le Mans and the Nurburgring 24 hours, and even off-roaders in […]

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In the latest salvo between Hyundai and Toyota for hybrid vehicle market share, Hyundai is now offering incentives to entice Toyota Prius owners to make the switch. Through Oct. 2, 2017, current owners and lessees of all versions of the Prius are now eligible for a $1,000 conquest bonus when purchasing any Ioniq Hybrid. Since […]

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