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Toyota Canada has reached the milestone of having sold 100,000 hybrids in Canada since the introduction of the first Prius fifteen years ago. Not surprisingly considering Toyota has created the niche, of all the hybrids sold in Canada since 2000, more than three quarters come from Toyota and Lexus. “The fuel needed by Toyota hybrids […]

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The United States’ oldest National Park will be receiving more battery power. Toyota Camry hybrid batteries will soon be used to power the Lamar Buffalo Ranch field campus in Yellowstone National Park. Toyota said it’s a new lease on life for the batteries and new, zero emission, energy option for the Park. The company said the […]

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Toyota announced it is using one of the hardest materials in nature, silicon carbide, to develop a semiconductor chip it hopes will improve the fuel efficiency of its hybrids, such as the Prius, by as much at 10 percent. The company and its partners announced May 20 that they have developed a silicon carbide (SiC) […]

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Toyota’s Prius has loomed above the U.S. hybrid sales landscape ever since it and Honda’s Insight ushered in the hybrid era in 2000, but of late, the Prius has been losing some of its lion’s share. Redesigned in 2009, and launched in the U.S. in 2010, for the past few years the third-generation Prius – […]

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The Prius is California’s car, we’ve known this for a few years. Almost a full two months after our 2013 Dashboard was released, Toyota confirmed February 18 the Prius took home the gold in 2013 as the most popular vehicle-line in the Golden State for the second year in a row. The Prius Family (Prius […]

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Toyota is working on its own wireless charging system for the plug-in version of the Prius. The company has announced verification testing is to begin later this month. Toyota explained the new technology allows a vehicle to be charged simply by parking it in alignment with a coil set into the surface of the ground. […]

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Toyota is voluntarily recalling 1.9 million 2009-2014 Prius hatchbacks worldwide due to a software issue. After monitoring its own quality reporting program, Toyota said it determined a potential fault with its hybrid system boost converter. The fault is only with the Prius, not other hybrids, said Toyota. The potential issue could happen under heavy load, […]

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Polk confirmed Toyota’s Prius is the leader in consumer loyalty for non-luxury traditional compact cars. In presenting its Automotive Loyalty Awards, research firm Polk revealed Ford is both the brand and the manufacturer with the most loyalty amongst its buyers and that Toyota’s hybrids are loyalty leaders with the Prius in the Non-Luxury Traditional Compact […]

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Now 13 years since one little hybrid hatchback model was imported by Honda from Japan to America and began a new automotive category, 2013 saw more incremental growth and a new high-water mark of nearly a half-million hybrids sold. Today there are 19 brands selling a total of 46 hybrid models of all varieties including […]

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What is the flat-out best value in new cars today? It’s the Toyota Prius, says Consumer Reports’ annual Best & Worst-Value Ranking. The regular Prius – now distinguished from its “family” members as the “Liftback” – has now been named best value two years in a row, outdoing the Honda Fit which held the spot […]

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