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Hyundai’s first European-market launch of its Ioniq Plug-in Hybrid indicates it will be very competitive with the Toyota Prius Prime, and Americans can only hope as wide a price undercut will be applied here as well. The car – which began global sales February in Korea – has entered the UK with a sticker that’s 4,200 […]

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This can no longer be considered a fluke: The Ford Fusion Hybrid has once again outsold the Toyota Prius. This is only the second time ever that the Prius has been outsold by another hybrid in the U.S., and both times it was by the Fusion Hybrid and it happened in two months out of […]

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Patience and persistence have paid off for Toyota’s hybrid sales in Europe. Toyota Motor Corp. had taken a slow and steady approach to marketing its hybrid vehicles in a region that, not long ago, was more than half diesel vehicles in industrywide sales. In more than a year since Volkswagen’s “Dieselgate” scandal broke, Toyota is […]

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Toyota Motor Corp. will be opening up hybrid technology to rivals. The Japanese automaker announced last week that the hybrid technology used in the Prius and other Toyota and Lexus hybrids will see expanded development. Toyota also said it would consider selling its powertrain modules to other automakers; those modules include engines, transmissions, and other […]

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Toyota is hedging its bets to meet increasing global emission standards, with expanded development of its gasoline-hybrid technology now added to the list. The automaker said today it will expand the development of its hybrid technology over the next five years. That will support compliance with introducing more lower-emission engines as emissions standards increase in […]

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When 46-year-old chief designer Shunsaku Kodama was honored with overseeing Toyota’s hugely important 2016 Prius redesign, he mixed human elements, techie features, and was inspired by Lady Gaga. “There were very high expectations for the Prius,” said Kodama of his first assignment overseeing a revised nameplate to Automotive News. “As a concept, we were thinking […]

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Conventional gas and diesel cars will decline over the next three decades, and hybrids, plug-in cars and fuel cell vehicles will inevitably take over. This was the essence of statements by Senior Managing Officer Kiyotaka Ise who said the Japanese company foresees massive market shifts through the year 2050 at which time its sales of […]

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A rundown of the just-released 2016 Toyota Prius specifications indicates nearly a complete top-to-bottom makeover. Goals for the Japanese automaker’s perennial globally best-selling eco car have included 55 mpg, sportier handling, and – while it’s less than vocal about it – to stay fresh against a growing field of plug-in cars. The new car ought to […]

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With a teardrop profile culminating in the hatchback’s high rear deck, a recently spied camouflaged mule could easily be mistaken as the next Toyota Prius. But it isn’t. The photos, captured by AutomobileMag.com, are actually of a Hyundai hybrid in testing. To date, Hyundai has been tight-lipped about this new hybrid. It’s been known for […]

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If hybrid vehicles continue improving at their current pace, a new study said manufacturing costs will “be cut in half before 2025,” positioning hybrids to compete directly with non-hybrids for sales. John German’s technical paper, published by The International Council on Clean Transportation, named advances through the learning process, increases in vehicle production and development […]

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