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Toyota’s chairman is taking a more cautious and gradual approach to broad consumer adoption of electric vehicles than several of its competitors. In an interview with CNBC, Takeshi Uchiyamada outlined technology barriers needing to be crossed before mass adoption becomes the norm. The Japanese automaker, with its specialized EV division that started up in late […]

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Toyota may be ready to plunge into China’s “new energy vehicle” electric car market as early as 2019. While the company wouldn’t confirm the plan as reported by Reuters, a Toyota spokesman on Friday confirmed that electric vehicles will be introduced to that market. “We are going to introduce EVs in China with a few […]

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Those tuning into the Super Bowl later this month will notice that Toyota will be absent, as the automaker doesn’t have plans to run a national ad. Toyota continues to promote hydrogen as a source of energy for cars and instead of ponying up an insane amount of money to showcase the Mirai to all […]

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Two California public fleets have overcome pricing and fueling hurdles and added Toyota’s Mirai hydrogen fuel cell sedans to their operations. The City of Long Beach has one Mirai in its motor pool, and Sacramento County now has four with plans to add six more. With a sticker price of more than $57,000 how did […]

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To compensate for the lack of hydrogen refueling stations open in California, Toyota is establishing temporary stations to service its new Mirai fuel cell sedan. Toyota will be setting up trailers from Air Products & Chemicals Inc. as the mobile refueling stations, placing them at all eight dealerships authorized to sell the Mirai FCV. Only […]

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About 2,000 people have already raised their hand for a Toyota Mirai hydrogen fuel cell vehicle, which is now on sale in select California markets. Toyota anticipates that it will fulfill about half of those orders for the 2016 model year, with an allotment of just under 1,000 Mirai sedans for the U.S. through mid […]

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Conventional gas and diesel cars will decline over the next three decades, and hybrids, plug-in cars and fuel cell vehicles will inevitably take over. This was the essence of statements by Senior Managing Officer Kiyotaka Ise who said the Japanese company foresees massive market shifts through the year 2050 at which time its sales of […]

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When life gives you lemons, make hydrogen. With first California-market Mirai fuel cell vehicles to be delivered in October, Toyota says the tally is up to 1,100 requests out of 30,000 inquiring shoppers. And, it runs on lemonade. Not really, but a video as part of Toyota’s Runs on Everything campaign presents a little skit […]

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Two recent studies have identified new materials used for fuel cells, which may help bring down the cost of hydrogen cars. The studies relate to the two chemical reactions completed within a fuel cell, both of which require a catalyst (a material that triggers the reaction). “Fuel cells operate via the coupling of two complementary […]

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As they have for the past 10 years, automakers and engineers met during SAE’s annual World Congress to discuss fuel cell technology but this was the first year three participating carmakers had vehicles in production. The first, Hyundai Tucson FCV (pictured above) hit U.S. roads last summer. Toyota’s Mirai is already on sale in Japan, […]

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