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The man originally responsible for the Toyota Prius’ development has predicted the company’s global market share for hybrids will soon increase from 13-14 percent to 20 percent. “I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now,” said Toyota Chairman Takeshi Uchiyamada in an article […]

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Yesterday, as Toyota Motor Corporation announced it will be launching more hybrids, it said it has crossed the six million unit global milestone in record time. Its 6.072 million sales include cumulative deliveries of its brands including Toyota, Lexus and other regional nameplates through the end of December 2013. Toyota added the latest million-unit milestone […]

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The 2014 Toyota Highlander Hybrid made its world debut November 20 at the 2013 Los Angeles Auto Show. This 2014 model marks the start of the third-generation Highlander gas-electric mid-size hybrid SUV. Toyota said its new Highlander Hybrid features a progressive silhouette, flush-mounted roof rails for improved aerodynamics, and sculptured side-door panels.  The exterior has […]

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As of October 2013, hybrids have been purchased by three million Americans since Honda introduced the Insight in December 1999 and sold its first 17 units. After that, and the rise of the Toyota Prius beginning in 2000, automakers have introduced more hybrid cars, SUVs, trucks and in 2013 the U.S. has 40 models being […]

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Last week in Michigan, we had opportunity to sample Toyota’s European and UK-market Auris Hybrid, and came away impressed with its driving dynamics, aesthetics, and functionality, not to mention a compelling spec sheet. What’s so special about its specs? For starters, the freshly minted Auris gets improved mpg and CO2 emissions over the regular Prius, […]

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Toyota has released an image and some primary details about its gas- and fuel-cell powered Yaris Hybrid-R concept ahead of its full reveal at the 2013 Frankfurt auto show next month. The car has “intelligent all-wheel drive capability” and makes use of a 1.6-liter Global Race Engine from Toyota Motorsport in addition to two electric […]

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Showing just a glimpse of a stylized body and large alloy wheels shod with very low-profile tires, Toyota is continuing with the now-familiar tactic of “teasing” its pending Hybrid-R Concept to be shown at the Frankfurt Motor Show on Sept. 10. This is not your normal Toyota hybrid. The concept car is based on a […]

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Today Ford Motor Co. and Toyota agreed to separate from joint development of gas-electric hybrid systems for SUVs and pickup trucks upon the completion of the initial research and development phase of a two-year-old agreement. Both companies declined to name specific models of light duty trucks and passenger vehicles that would have benefited from the […]

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Honda will again take aim at Toyota with variants of its third-generation Fit now in hybrid form and replete with new design language and improved one-motor hybrid drive system. The car will be in U.S. showrooms “as early as next year” according to Automotive News, and in Japanese showrooms by this September. Regular gas varieties […]

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What with Ford announcing record “conquest” hybrid sales this year over Toyota’s Prius line, Toyota has indeed confirmed lagging Prius sales, but this month its entire “family” of Prii will see sales in excess of the 21,477 units sold in May 2012. The Prius line includes four variants: the Prius Liftback, Prius v (pictured), Prius […]

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