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In its Top 10 Best Cars of 2017, Consumer Reports named the Toyota Prius as its best compact hybrid, and the only electrified car of any kind to make the list. Named “Best Compact Hybrid,” there’s little wonder the Prius scored well as CR has long had a liking for Toyota products, and the new […]

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Yesterday Panasonic unveiled a next-generation solar roof panel that will be optionally used on the Japanese-market Toyota Prius Prime. With more than triple the energy generation of former 50-watt roof panels on the Toyota, the HIT™ Photovoltaic Module for Automobile could find its way onto other brand cars and will be able to power accessories […]

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This year the Hyundai-Kia Automotive Group will be selling as many hybrids and plug-in hybrids in the U.S. as king-of-hybrids Toyota, and what this might lead to remains to be seen. Hyundai and Kia have said their goal is to become no less than the world’s second-biggest seller of electrified vehicles by 2020, with the […]

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Toyota has just passed the 10-million mark for hybrid sales worldwide. The Prius is Toyota’s most well-known hybrid, and of course the world’s first mass-market hybrid, but the company now sells much more than just the Prius. Toyota offers 33 different hybrid models across the world, covering 90 countries and regions. The brand is aiming […]

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Since 2010 rumors and reports had it that Hyundai was targeting Toyota with a dedicated “Prius fighter,” and its Ioniq trio is finally preparing for first retail deliveries. Debuted last March in New York, the Ioniq which saw its first media drive this week comes in a regular hybrid version, and plug-in hybrid, and a […]

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Last month the equivalent of the sun not rising happened in the U.S. hybrid market: Toyota’s Prius Liftback did not finish the month with the most sales. Since last decade, the Prius has been the proverbial king of the hybrid market, and in recent years its monthly sales regularly doubled or tripled those of the […]

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Toyota Prius sales declined for the fourth consecutive year in 2016. Fortunately, the RAV4 Hybrid arrived just in time to pick up some of the slack to become the automaker’s second best selling hybrid model. The Prius lineup consisting of the Prius Liftback, Prius v wagon, Prius c compact hatchback and Prius Prime plug-in hybrid […]

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Hyundai’s 2017 Ioniq Hybrid doesn’t have the Toyota Prius’ flamboyant styling, but it does have an EPA-certified fuel economy rating that bests the Prius Eco, making it the most fuel efficient car sold in America without a plug. When it arrives before the end of the year, the Ioniq Hybrid will have a window sticker […]

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Toyota has launched a TV advertising campaign geared at very specific prospective customers rather than a general national TV campaign to sell the Prius Prime plug-in hybrid. That market niche equates to “tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical,” said […]

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The Toyota Prius is probably one of the last vehicles you think of when it comes to performance. Teaming up with builder Gordon Ting of Beyond Marketing, Toyota has introduced the Prius G at the 2016 SEMA Show, inspired by the Japanese Prius GT300 race car. But this project wasn’t just about transforming the mundane […]

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