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Toyota has just passed the 10-million mark for hybrid sales worldwide. The Prius is Toyota’s most well-known hybrid, and of course the world’s first mass-market hybrid, but the company now sells much more than just the Prius. Toyota offers 33 different hybrid models across the world, covering 90 countries and regions. The brand is aiming […]

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Since 2010 rumors and reports had it that Hyundai was targeting Toyota with a dedicated “Prius fighter,” and its Ioniq trio is finally preparing for first retail deliveries. Debuted last March in New York, the Ioniq which saw its first media drive this week comes in a regular hybrid version, and plug-in hybrid, and a […]

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Last month the equivalent of the sun not rising happened in the U.S. hybrid market: Toyota’s Prius Liftback did not finish the month with the most sales. Since last decade, the Prius has been the proverbial king of the hybrid market, and in recent years its monthly sales regularly doubled or tripled those of the […]

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Toyota Prius sales declined for the fourth consecutive year in 2016. Fortunately, the RAV4 Hybrid arrived just in time to pick up some of the slack to become the automaker’s second best selling hybrid model. The Prius lineup consisting of the Prius Liftback, Prius v wagon, Prius c compact hatchback and Prius Prime plug-in hybrid […]

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Hyundai’s 2017 Ioniq Hybrid doesn’t have the Toyota Prius’ flamboyant styling, but it does have an EPA-certified fuel economy rating that bests the Prius Eco, making it the most fuel efficient car sold in America without a plug. When it arrives before the end of the year, the Ioniq Hybrid will have a window sticker […]

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Toyota has launched a TV advertising campaign geared at very specific prospective customers rather than a general national TV campaign to sell the Prius Prime plug-in hybrid. That market niche equates to “tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical,” said […]

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The Toyota Prius is probably one of the last vehicles you think of when it comes to performance. Teaming up with builder Gordon Ting of Beyond Marketing, Toyota has introduced the Prius G at the 2016 SEMA Show, inspired by the Japanese Prius GT300 race car. But this project wasn’t just about transforming the mundane […]

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A stop-sale has been ordered for the Toyota Prius hybrid. Along with ordering its dealers to stop selling the 2016-2017 Prius, Toyota is also recalling 91,585 units in the U.S. for parking brakes that may fail to engage. The new 2016-2017 Prius has a foot-operated parking brake with a tension cable that could possibly detach […]

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The latest car reliability survey from Consumer Reports sees it recommending and not recommending certain models, including some of the most popular green cars sold. Data for the broad survey of all vehicle types came from over half a million vehicles from model year 2000-2016, with some 2017s as well. “With that much information, Consumer […]

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For all those who’ve alleged Toyota is not so interested in plug-in technology, that assessment may have been premature. According to an Autoblog interview with Shoichi Kaneko, assistant chief engineer for the Prius Prime, the carmaker may make the next generation Prius Liftback exclusively plug-in hybrid. The Prius Liftback hybrid is by far the highest-volume […]

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