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Toyota Motor Corp. has shed more light on its battery electric vehicle strategy: a small in-house unit is being established. Toyota has been lately acknowledging it won’t exclusively choose hydrogen and hybrid vehicles over PEVs. This time, the corporate office in Japan said it’s forming a streamlined “in-house venture company” next month to start developing […]

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Toyota Motor Corp. is slowly opening up to adding all-electric vehicles to its product lineup to meet regulatory compliance, according to a company executive. While the Japanese automaker in not manufacturing any battery-electric cars at this time, Toyota realizes it must be flexible enough to introduce electric cars in markets with regulatory mandates or where […]

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The first Toyota Prius Prime shipment has arrived in the U.S. en route to dealers as part of a nationwide “soft launch” rollout, and the all-new plug-in hybrid is more competitive than the model it replaces. Toyota’s 2012-2015 Prius Plug-in Hybrid caught heat from plug-in advocates for its diminutive 4.4-kWh battery, 11 miles EPA-rated “Elec […]

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Toyota has found a pathway to adopt lithium-ion battery technology and join the plug-in electrified vehicle race. Toyota said that its soon-to-be-launched Prius Prime plug-in hybrid electric vehicle will use lithium-ion batteries with enough energy to transport the car about 60 kilometers (37.3 miles) on battery alone before the gasoline engine takes over. The Prius […]

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Next month Toyota’s 2017 Prius Prime plug-in hybrid will go on sale in dealers as the premier product within the Prius line. Based on the Prius Liftback with 1.8-liter engine and Toyota’s “Hybrid Synergy Drive” along with 8.8-kWh battery and limited-range all-electric drive capability, the car is the follow-up improvement to the 2012-2015 Prius Plug-in […]

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The 2017 Prius Prime is EPA estimated with the passenger car industry’s highest equivalent fuel economy rating of 133 MPGe, it’s beaten a preliminary 22 mile EV range estimate with 25 miles, and has class-leading 54 mpg in hybrid mode as well. The feds haven’t yet released the 2017 model year rating, so estimates are […]

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Toyota’s chief engineer of the Prius series cars would like to see the Prius Prime plug-in hybrid hit the one million units sold mark over its product lifecycle. Prius chief engineer Koji Toyoshima told Reuters in an interview this week that he would like to see the Prius plug-in replicate the sales growth pattern of […]

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Toyota announced it has delayed the launch of the Prius plug-in hybrid for the Japan market. Previously, the automaker had said that it would begin sales of the plug-in model in Japan in the fall and that the car would become available in North America and Europe in late fall. No specific reasons for the […]

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A lawsuit by a Toyota Prius Plug-In Hybrid owner says that a “13-mile” battery power range is deceptive. Earlier this month, owner Richard Rosenbaum filed the suit in Michigan federal court claiming that the Prius Plug-In he purchased in 2012 has not been able to meet the 13-mile electric range that Toyota was advertising. Rosenblaum […]

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Safety ratings, and their accompanying videos, from IIHS and NHTSA are giving thumbs up to the 2016 Toyota Prius and the soon-to-be launched Prius Prime plug-in hybrid electric vehicle. The Insurance Institute for Highway Safety rated the car as Good overall, and it’s the safest Prius ever according to IIHS’ detailed table. “Good” rating in […]

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