As the North American sales leader among all alternative energy cars, the 2013 Prius Liftback is reasonably fresh from 2011 styling updates and a complete 2010 overhaul. So perhaps Toyota figured it didn’t need to mess with success in carrying it forward unchanged from the 2012 model year. The Prius has been called the “Liftback”
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The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market. Near the top of the hybrid class, the Prius c has found a consistent level of over 3,000 sales per month, while Prius v has been
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British Columbia’s Modo carsharing service is in full expansion and favors the Prius as it renews its fleet of 250 vehicles. In total, the not-for-profit carsharing coop has spent over $1 million purchasing new vehicles since October 1, the start of its fiscal year. Most of the cars purchased were Prius Liftbacks, but Douglas Dunn,
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The value proposition offered by the $18,950-and-up Prius c can be interpreted in a number of ways, including, according to its maker, through a sort of post-modern, aspiring yuppie sensibility believed to be held by its targeted demographic. Generation Y buyers who are expected to be lured by its 53 mpg city/46mpg highway plus optional
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