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The 52-56 mpg Toyota Prius Liftback is the best it’s ever been, and it is suffering its worst sales year since 2004. A car that has seen sales over 140,000 units in two years this decade has through the third quarter this year just 50,911 in the bag, and may finish the year at 70,000, […]

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After 17 years of rising to utterly dominate the U.S. “green car” landscape, the Toyota Prius Liftback has hit a plateau and may actually finish 2017 as a second-best seller. An unthinkable prospect before this year, just one year ago, the car that’s come to symbolize the word “hybrid” still enjoyed two-and-a-half times the sales […]

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Toyota has introduced a mild off-road variant of the Prius c for Japan – but it doesn’t seem as though it will arrive in North America. The tougher Prius c, which is called the Aqua in Japan, is distinguished by a different grille, plastic body cladding, roof rails, a cosmetic front skid plate and different […]

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Toyota’s smallest hybrid has been updated for the 2017 model year. As one of the most affordable hybrid models available in today’s market, the Prius c now comes standard with the Toyota Safety Sense (TSS-C) driver-assistance suite on all model grades. The system was an option on two Prius c grades on the 2016 model […]

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Geek Squad is switching its “Geekmobile” over to the Toyota Prius c hybrid from the Volkswagen Beetle. While Best Buy’s tech support arm has been using the Beetle as its Geekmobile since 2004, it says switching over to the Prius c is part of refreshing its brand image. The company is bringing in more than […]

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When gas prices were climbing in early 2011 and Toyota’s Prius Liftback, Prius c and Prius v were early or pending in their life cycles, the automaker predicted dominance by 2020 for its “Prius family” within its product offerings, but that forecast is being revised. Hindsight from the sales history of the Prius c, launched […]

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Toyota Canada has reached the milestone of having sold 100,000 hybrids in Canada since the introduction of the first Prius fifteen years ago. Not surprisingly considering Toyota has created the niche, of all the hybrids sold in Canada since 2000, more than three quarters come from Toyota and Lexus. “The fuel needed by Toyota hybrids […]

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The Prius is California’s car, we’ve known this for a few years. Almost a full two months after our 2013 Dashboard was released, Toyota confirmed February 18 the Prius took home the gold in 2013 as the most popular vehicle-line in the Golden State for the second year in a row. The Prius Family (Prius […]

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Toyota’s Prius family was awarded for a second year in a row the Consumer Guide Editors’ Choice Best Buy. Among its annual Best Buys, Consumer Guide Automotive picks a vehicle that stands out above the rest—regardless of class—with its Editors’ Choice Best Buy award; its editors chose the Prius family once again. The publication explained […]

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Autobytel’s editors announced their top new car picks that offer consumers the biggest bang for their buck—the vehicles that maximize just how much car buyers get for their money. The company said its editors selected their top picks based on value as it relates to vehicle features, safety, fuel economy, styling and overall consumer appeal, […]

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