The updated 2013 Optima Hybrid features a more performance-driven and fuel-efficient powertrain as well as more cargo space and premium features.

For 2013, Kia said the Optima Hybrid features numerous powertrain refinements for smoothness and drivability, including a more robust 47 horsepower electric motor, a stronger Hybrid Starter Generator (HSG) and a more powerful 47 kilowatt lithium polymer battery.

Although the combined 199 horsepower rating is slightly lower than before, reduced from 206, the combined 235 pound-feet of torque is 40 pound-feet higher. According to Kia, this will result in a more responsive and powerful Optima Hybrid.

The Optima Hybrid is now available in two trim levels in the U.S., base and EX.  The base model achieves an EPA estimated 36 mpg city, 40 mpg highway and 38 mpg combined, making the Optima Hybrid more efficient than its predecessor.

The EX model delivers an EPA estimated 35/39/37; the difference being due to additional equipment and different wheels. The EX adds, amongst others, navigation with back-up camera, an 8-speaker Infinity audio system4, panoramic sunroof, heated and ventilated front seats and 17-inch wheels.

The 2013 Optima Hybrid benefits from greater trunk space than before, thanks to the repackaging of the vehicle’s battery pack.

The Optima Hybrid builds on the gasoline-powered Optima, offering improved aerodynamics and using lighter weight components. Lighter and more aerodynamic 16- and 17-inch alloy wheels, base and EX respectively, reduce weight and drag, while superbly integrating with the Optima’s stunning design.  Extensive use of aluminum instead of steel for the lower front and rear control arms, tie rod ends and rear knuckles helps offset the weight of the hybrid components.

According to Kia, improved aerodynamics are gained via the Optima Hybrid’s lowered ride height, full belly pan and rear spoiler.  Other Optima Hybrid differentiators include satin finished front grille surround and trim on the lower front fascia and side sills, and unique front and rear lighting.

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Kia Motors America (KMA) said it has teamed up with DC Entertainment and Super Street magazine to create an Optima Hybrid inspired by Superman’s strength and unwavering care for planet Earth.

Unveiled yesterday at the 2013 Chicago Auto Show, this Optima Hybrid  is the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.

An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one.

Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve, according to Kia, as a force for good in the world by raising awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.

“As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia’s first-ever hybrid to create a customized ride powered by a robust and efficient powertrain,” said Michael Sprague, executive vice president, marketing and communications, KMA. “Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause.  To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes’ campaign.”

The Superman-themed Optima Hybrid has been widened with custom fenders, giving the vehicle a muscular appearance, and it features an adjustable suspension system that can raise and lower the vehicle with the push of a button.

The stylized color scheme on the hood spotlights Superman’s unmistakable chest emblem while a red paint design extends to the trunk, evoking the look of his crimson cape.  The beveled front grille resembles Superman’s belt, and the red headlights glow with the same intensity of his heat vision.

The interior of the Optima Hybrid is upholstered with custom materials chosen for their unique appearance and texture to reflect Superman’s impenetrable battle armor. Designers also integrated Superman’s iconic “S” shield into the seats and steering wheel to give it the right heroic touch.

“This joint effort to raise awareness for the ‘We Can Be Heroes’ giving campaign through Justice League-inspired cars has proven to be a huge hit with both comic fans and car aficionados,” stated Amit Desai, senior vice president of franchise management, DC Entertainment.  “We’re excited to continue our partnership with Kia to bring the latest addition, the Superman-inspired Optima Hybrid, to fans in Chicago and beyond.”

The Superman-themed Optima is equipped with two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom “We Can Be Heroes” video that demonstrates how one small act can make anyone a hero.

As for the performance, we will venture by guessing the team responsible for the car’s conception considered the Kia hybrid’s performance adequate for Superman duties, as nothing has been revealed about modifications to the powertrain.

We not expect to see a special Superman-edition Kia Optima appear on the showroom floor anytime soon.

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