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Launched in 2011, the Optima Hybrid introduced a new level of efficiency to the brand’s most popular model. Kia is now launching an updated version of this Optima Hybrid, following the launch of its updated cousin, the Hyundai Sonata Hybrid. The updated 2013 Optima Hybrid features a more performance-driven and fuel-efficient powertrain as well as […]

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Fancy a superhero-themed hybrid car? Kia went for it. Kia Motors America (KMA) said it has teamed up with DC Entertainment and Super Street magazine to create an Optima Hybrid inspired by Superman’s strength and unwavering care for planet Earth. Unveiled yesterday at the 2013 Chicago Auto Show, this Optima Hybrid  is the continuation of […]

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