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Mercedes-Benz design chief Gorden Wagener has a big job ahead of him – creating a bold identity for Daimler’s new EQ subbrand that informs consumers about the electric cars’ new and innovative powertrain technology. Wagener says electric motors could reshape the way cars look. “The architecture is going to change fundamentally,” he said. Daimler previewed […]

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Daimler will be selling all-electric vehicles with the Mercedes brand in China to tap into the government’s campaign for increasing sales of what it calls “new energy vehicles.” Mercedes-Benz China chief Hubertus Troska said parent company Daimler is “very confident NEVs will be an important factor of the Chinese market.” In an interview with Reuters, […]

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Mercedes-Benz revealed its next-generation electric car platform which will follow Tesla’s lead on battery placement and high-powered torque. The German automaker held a tech briefing this week at its headquarters in Stuttgart, Germany, to explain its “multi-model vehicle architecture.” It will be previewed as a concept vehicle at the Paris Auto Show in late September, […]

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Mercedes-Benz isn’t letting Audi and BMW be the only German automakers getting ready to take on Tesla. The German automaker is reportedly working on an electric vehicle with a range up to 311 miles, targeting the Tesla Model S, according to development chief Thomas Weber. In an interview with German publication auto motor und sport, […]

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