McLaren is in the midst of its marketing efforts surrounding its soon to be released exclusive hybrid supercar, the P1. Part of these efforts is a P1 specific Web site. The key to the performance for the McLaren P1 is aerodynamics, and the company’s new Web experience, titled “Designed by Air,” is the first of
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Tempting supercar lovers, McLaren has released a short video showcasing its new hybrid P1 in action during testing. This testing program is being carried out to ensure, as the company said, that the McLaren P1 delivers on the target of being ‘the best driver’s car in the world on road and track’…or a frozen lake,
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McLaren Automotive has released a selection of new images of its next generation supercar, the P1. The company did so as part of the build up to the opening of the new McLaren Manama showroom over the 2013 Formula 1 Gulf Air Bahrain Grand Prix program. In keeping with the passion for Formula 1 that
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McLaren Automotive has finally released the final numbers, images and information relating to its hybrid McLaren P1 ahead of its global reveal nest week at the 83rd International Geneva Motor Show. The company developed what it calls a race-inspired Instant Power Assist System (IPAS). With the help of this IPAS system, the supercar will go
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Another top-tier supercar maker is further validating the plug-in hybrid concept by augmenting its successor to its ultimate speed machine with an electric motor. McLaren’s P1, the follow-up to its iconic F1 Supercar – a gas-powered model Tesla CEO Elon Musk once owned and was inspired by – will not be all-electric, but will benefit
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