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Imagine: It’s the year 2025, and the global automotive landscape has shifted significantly toward reliance upon “alterative powertrains and alternative fuels.” This could be true if projections by LMC Automotive, a strategic partner of J.D. Power come to pass. According to the forecast, 36 percent of an estimated 110 million passenger vehicles sold by then
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Last week J.D. Power and Associates reported the overwhelming reason why consumers buy hybrid or electric vehicles is improved “gas mileage” followed by environmental impact. As for why they do not buy them, the J.D. Powers’ 2013 Avoider Study found 36 percent of new vehicle shoppers avoid hybrids and EVs because of “cost/price” and 25
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