Ford CEO Alan Mulally Alan Mulally, president and CEO of Ford, pledged yesterday to form an alliance with the Edison Electric Institute to work on plug-in cars. Speaking at EEI’s annual convention in San Francisco on Thursday, Mulallly outlined his company’s path toward high fuel-efficiency, which included—but by no means was limited to—electric vehicle technology.
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The recent rise in gas prices has intensified already high demand for hybrid gas-electric vehicles. American carmakers have been widely marketing their hybrid offerings—almost exclusively SUVs—through major print and television advertising, including Super Bowl spots. Yet, Japanese car companies continue to own more than 90 percent of the hybrid market. Yesterday’s report from National Public
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