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After the unveiling of the new battery electric sub brand “EQ” at the Paris Motor Show, Mercedes-Benz chief Dieter Zetsche said that it would be the leading seller of electric vehicles in nine years. When asked if Tesla is the EQ’s main competitor, Zetsche gave as affirmative reply. “At that point in time, obviously yes. We […]

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In June, HybridCars.com reported that Mercedes-Benz was considering a new brand name for its upcoming line of all-electric vehicles, and it now appears the luxury carmaker has made a decision. According to Autoexpress, recent trademark applications have been filled by the company with the prefix “EQ.” The firm has asked to register everything from EQA […]

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