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Tesla has broken the “granola image” of electric cars and its limited audience, opening doors for competitors like the EQ subbrand, Daimler’s chief said. During an interview last week at the South by Southwest (SXSW 2017) conference in Austin with German magazine T3N, CEO Dieter Zetsche reflected on the German automaker’s 2009 investment in Tesla, […]

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After the unveiling of the new battery electric sub brand “EQ” at the Paris Motor Show, Mercedes-Benz chief Dieter Zetsche said that it would be the leading seller of electric vehicles in nine years. When asked if Tesla is the EQ’s main competitor, Zetsche gave as affirmative reply. “At that point in time, obviously yes. We […]

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In June, HybridCars.com reported that Mercedes-Benz was considering a new brand name for its upcoming line of all-electric vehicles, and it now appears the luxury carmaker has made a decision. According to Autoexpress, recent trademark applications have been filled by the company with the prefix “EQ.” The firm has asked to register everything from EQA […]

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