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Mercedes-Benz design chief Gorden Wagener has a big job ahead of him – creating a bold identity for Daimler’s new EQ subbrand that informs consumers about the electric cars’ new and innovative powertrain technology. Wagener says electric motors could reshape the way cars look. “The architecture is going to change fundamentally,” he said. Daimler previewed […]

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Daimler previewed its new EQ electric car brand yesterday through the Generation EQ concept at the Paris Motor Show. It’s the first step in launching 10 new battery-electric models by 2025 in Daimler’s strategy to become the global leader in electric vehicle technology. The German automaker expects electric cars to account for 15 to 25 […]

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