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With its back against the ropes, Cadillac aims to come out swinging against every major luxury brand with 5-10 new models by 2020, including an all-electric model yet to be defined. In its sights particularly are top-shelf conventional German cars, but how a future Cadillac EV would compete against a Tesla – Model 3 or […]

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To help lure-in possible buyers, Cadillac Canada is offering a complimentary 240-volt home charging station and installation to early buyers of the 2014 ELR electrified luxury coupe. “The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief […]

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Yesterday at an evening gala event at the Indianapolis Motor Speedway and as part of the ongoing EDTA conference, Cadillac gave ELR demonstration rides to dozens of attendees at the famous racing venue. This Sunday the Indy 500 race takes place, and it was a great place for Cadillac to get some prime exposure with […]

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Cadillac has organized the ELR Mobile Experience, a test drive type of event allowing customers to be in contact with the electrified vehicle. The ELR Mobile Experience is touring major California commercial and entertainment districts and festivals. Cadillac said it does so to give consumers the chance to test drive Cadillac’s new electrified luxury coupe. […]

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General Motors has said it will not be caught behind in automotive propulsion electrification, and today it again backed that statement with substantial investments for its Chevrolet Volt and “two future products” yet to be revealed. The company said it will invest $449 million to upgrade processes at its Detroit-Hamtramck Assembly and Brownstown Battery Assembly […]

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Cadillac announced it is offering a complementary 240-volt home charging station, including installation, to early buyers of the 2014 Cadillac ELR. “The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “Professional installation […]

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The winner of the 2014 Green Car Technology Award is the Cadillac ELR, receiving this recognition for its Regen on Demand system. The ELR Regen on Demand system allows the driver to use paddle shifters on the steering wheel to temporarily regenerate energy and store it as electricity in the battery pack for later use. […]

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Cadillac has announced its ELR extended range EV will be Smart Grid ready as soon as it comes off the production line. Using the luxury coupe’s extended range electric vehicle technology combined with OnStar’s cloud-based connection, the ELR will be able to communicate with the electric grid and potentially save energy, said Cadillac. Per GM’s […]

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Saks Fifth Avenue will offer an exclusive special-edition 2014 Saks Fifth Avenue ELR electrified luxury coupe this holiday season through the 2013 Saks Holiday Catalog. The 2014 Saks Fifth Avenue Special Edition Cadillac ELR, limited to 100 units, will include a 2014 Cadillac ELR with a White Diamond exterior paint color only available through this […]

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How well the batteries of an EV are assembled and built is key to the reliability of any electric vehicle. With this in mind, General Motors (GM) chose ultrasonic welding, a high-tech manufacturing process used in the aerospace and medical industries, to help ensure high quality for the batteries of the new Cadillac ELR extended-range […]

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